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DHA Broadcasting-WLOW-Dorothy Aranda-Resolutions
DHA BROADC ASTING JI /J2 �� )/ A 9 40, C077A) I � � A RESOLUTION BY THE TOWN COUNCIL FOR THE TOWN OF HILTON HEAD ISLAND TO AUTHORIZE THE SUBMITTAL OF AN APPLICATION TO REQUEST CDBG FUNDS THROUGH SOUTH CAROLINA JOBS -ECONOMIC DEVELOPMENT AUTRORITY WHEREAS, DNA Brodcasting is a locally owned, locally developed small service concern that p►oposes to bring an FM broadcasting radio station of 3000 watts to the Hilton Head area (WLOW); and, WHEREAS, said company located at 142A Viola Road, Hilton Head Island anticipates broadcasting to the Hilton Head, Beaufort and Savannah markets; and WHEREAS, said company will be broadcasting local, state and national news, sports, weather, community affairs as well as a variety of music and other programs; and WHEREAS, said company's principle reportedly brings a special talent for developing these broadcasting programs as a result of her extensive track record in community activities and organizations such as the Hilton Head Island Community Association, Savaimah Regional Minority Purchaaing Council and Zonta. In addition, DNA Broadcasting is advantaged by the cooperative advertising experience of its principle. NOW, THEREFORE, BE IT RESOLVED, that the Town Council of the Town of Hilton Head Island supports the efforts of ILIA Broadcasting to construct a new FM radio station WLOW which expects to employ six (6) moderate income persons. BE IT FURTHER RESOLVED, that the Town of. Hilton Head Island supports the efforts of DNA Broadcasting to obtain $100,000 in loan funds from the South Carolina Jobs -Economic Development Authority to carry out its efforts after so tooling up for the task. BE IT ADDITIONALLY RESOLVED, that the Town of Hilton dead Island will request Community Development Block Grant funds through the South Carolina Jobs -Economic Development Authority above to cover the defined financing need for the indicated purpose, Adopted, this lsr day of June, 1987. Michael J. Malan ck, Mayor William Marscher II, Mayor Pro Tempore Donald S. Hook, Councilman Henry Dr essen, Jr., Councilman Page Two ruca arc ounc Bruce Black, Counc Suzanne M. James, Counc Attest: Shirley y A. Freeman Clerk/Treasurer i Dorothy H. Aranda, President 1 DOHARA ASSOCIATES, INC./DHA BROADCASTING, INC. POST OFFICE BOX 1768 HILTON BEAD ISLAND, SC 29925-1768 i Dorothy H. Arenda is the 1001 stockholder in the broadcast Property which has the call letters WLOW. The channel designation is 296A which is FM107.1. The authorized maximum power and intended operating power is 3000 watts. Pending the approval of the application to upgrade to a class C2 before the FCC, WLOW will have a signal of 50,000 watts. WLOW plans to have offices and a broadcast facility on Hilton Head Island. A site has not been chosen as yet. The following Positions have been planned for: General Manager Station Manager t Sales Manager ' Sales Staff (4) Traffic Director, Program Director Receptionist/Secretary The present involvment of Dohara Associates, Inc. in the market as an advertising agency will bring n familiarity and visibility in the market that will help WLOW to become established more quickly in the business of broadcasting. Dohara Associates, Inc. is an advertising agency and Cooperative advertising consulting firm doing business in the Hilton Head/Savannah area. Dorothy H. Aranda, president, is a minority female who owns 1001 of the stock of the firm. She has resided on Hilton Read Island for sixteen years. Dohara Associates has been in business as an advertising agency since July 1984. Between 1981 and 1984 Mrs. Aranda worked at radio station WHHR as a sales coordinator/cooperative advertising coordinator. During that time she developed the Cooperative Advertising Department and became the Director of Cooperative Advertising. Mrs. Aranda became well-known throughout the country for expertise in cooperative advertising. She has been quoted in Advertising Age' Coop News, Sales and MarketingManagement. She -represented the small market as a panel st at a Sales Managing Conference conducted by the Radio Advertising Bureau. From July 1984 to the present, Dorothy Aranda through Dohara Associates, has acted as a consultant to Z-102/WSGA, WSOK in Savannah, WHHR, Hilton Head, KNZS, Santa Cruz, California. She has gained experience in radio traffic, copy writing, voicing commercials and sales. Mrs. Aranda brings a unique combination of talent and awareness having worked in the business of radio and lived and observed the market her business plans to reach. The combination of experience and many years of civic involvement in the Hilton Head Island community gives Mrs. Aranda a heighted awareness of some of the special programming needs of the market. DOROTHY H. ARANDA POST OFFICE BOX 1567 HILTON HEAD ISLAND, S. C. 29925-1567 803-681-4662 Professional History November 1986 to Present--WLOW, DRA Broadcasting, Inc., President. Received an FCC construction permit to build and operate an FM radio station on Hilton Head Island. This project is still in the developmenting stages. Jul 1984 to Present--Dohara Associates, Inc., President. An as ver� agency and cooperative advertising consultant firm with local retail accounts. Conducts seminars in cooperative advertising and acts as a consultant in cooperative advertising to various media in the Savannah/Hilton Head market. March 1981 to Jul 1984--WHBR/WHHQ, Cooperative Advertising D rector. Re6pOns ble or the development of the Cooperative Advertisng Department and assisting sales staff by identifying and locating sources of advertising dollars from manufacturers for vendors. This position generated 10-121 of radio station's annual revenue. October 1979 to March 1481--Dohara Associates, Inc., President. Established a consultant firm in human resources and staff development. As a consultant to the Low Country Council an Aging the firm conducted a four -county needs assessment survey at Senior Citizens' Centers in Bluffton, Hardeeville, Ridgeland, Dale, Grays, Varnville, Hampton, and Pigeon Point. As a consulstant, taught Spanish in the elementary school at May River Academy. Taught Spanish at McCracken High School. 1977 to 1978--As a volunteer, developed a new progre,m for teams ng-§panish to students at Hilton Head Elementary School. jj2ygy 78 121111N, 7--Beaufort-Jasper Comprehensive 5ery cts, Director of Laboratory Services. Responsible for managing, staffing, maintaining: quality control for clinical laboratories at five locations in ::eaufort and Jasper counties. Responsible for meeting all certifi..tion guidel',:3 to qualify for Blue Cross/Blue Shield third -par, reimburseme . December 1970 to Janus r 1973--Beaufort:Jasper Comprehensive, Chief Medical Tec no og at. Responsible for design approval, equipping, staffing and training fat four clinical laboratories. October 1965 to December 1370--Bronx Municipal Hospital Center, HospitaliFospital of Albert Einstein College of Medicine, Bronx, '.NY, Assistant Supervisor, Clinical Chemistry. One oi' two assistant j supervisors with the responsibility for the day-to-day operation • of the clinical laboratory. All new equipment and new laboratory tests were field tested by Assistant Supervisors. 1963 to 1965--Jacobi Hospital, Bronx Municipal Hospital Center,. Sen�echnician, Clinical Chemistry. 1962 to 1963r-Albert Einstein.College of Medicine, New York, ReseaccW Technician --Studies in Neonatal Jaundice. 1962--Presbyterian Hospital, New York, Medical Technologist --Thyroid Studies. 1961 to 1962--Monticello Hospital, Monticello, NY Medical Technology. - Education Bachelor of Arts in Interdisciplinary Studies. University of South Carolina. Major: Sociology. Associates in Applied Sciences, Westchester Community College. Major: Medical Technology. Professional Associations 1 American Association of Clinical Chemists [ New York State Registry of Medical Technologists- Carolina Section --American Association of Clinical Chemists American Association of Laboratory Supervisors : AdminLatrators Royal Society of Health x American Society of Medical Technology, Past Chairman, Membership and Recruitment Committee Past Civic Associations, Boards and Committees St. Mary Human Development, Chairman, Parents' Association St. Mary Human Development, President of Board of Directors Beaufort Jasper Comprahansive Health Services Credit Onion, Chairman Credit Committee Hilton Head Institute for the Arts, Past President Hilton Head Island Community Associates, Board of Directors Hilton Head Branch N. A. A. C. P., Past Membership Chairman Health Council, Beaufort County Board of Education Hilton Head Hospital, Uoard of Directors Meals -On -Wheels, Board of Directors Voluntary Action Center, Board of Directors South Carolina Committee for the Humanities ( Agent of the National Endowment for the Humanities), Board of Directors Beaufort County Council, Community Development Committee, Advisory Board. Incorporation Cormissioner for the Town of Hilton Head Island. Present Civic Associations, Boards and Committees Hilton Head Island Community Association, Chairman, Public Relations Committee. Savannah Regional Minority Purchasing of Savannah Arec .hzaber of Commerce, Board of Directors, P. R. Chairman. St. Mary Human Development Center, Honorary Member Zonta Club o: Hilton Read Women Businesa Jwners of Savannah mu73•}g Pim r Lzr 4Rar_ zn<- f c3ca ir g s ggc3: eC- 5 -Ral H y -�ip� 3• 2 sit Dt g3Z00 yRpm [o w 'WomAr b+• in m r�; iR'_Y lr '43q i i1P i Mai �w33-yobp �3<ggL r'3� aaE� Mfg 9413 1_y �3=moE iiq<zr R 7-W3 A 18$ m Ui z < r 91 3 m F 3 km> KPH ggi !r'- v tim9 Z ? E m _a:ei= sT $$i8p3 ¢pi �. m RnN !'o Si• IC I 31 �9 L, �3Cah NGu=i ' 1*- y =pa 3. nr� 3aa3n ry >s S fly+zgn^'{ r•o Ae�A i vY' e_iu: R=3 ��O a a r_ m 101 i' �O 3xr 10 <r� fr ,r �—G <3; cR3�o i3u n3<: 2 8•C The Island Packet, Friday, July I:,' -I 1_ j)BUSINESS FINP FOR SALE O 23 OPPORTUNITIES111111 .;• HENREDON Dining Room „1, brandnew Joweiry stun tar seta In Iif also other pllaces, 5!009 �s aHwIM aNwl- 671.2490evenings. thout invent .Or will sell y'. Inflatable Literati, 6 man. fixture. Calleul'J2"165. •.American Camper. No LANDSCAPE MAINTE• leaks. SI50. 795-3926 or 785• NANCE 150,000 Profit for .y 7%8. husband and wile Nam. w .�Ja showwsaa tor, base Va v simple operation. Wrritjep cpntracta. Oanler a. AV ule- cau wrap 11x- q fares, gl/l ware displays. relocating.Muflwll- :! each. Gm Paul GII Gordon GIIIeM Bwi• $2441w f 526'6165. pass Realty, Inc. 7a5.9SM. +.Ladies Golf clubs. Power Seeking sources far fund - built. 1,3,5.7 woods and 6- Ing Island ventures. owl. SW Irons. a100. 681.7971. nessas range from comput• r Lane Pine Hulch-open ors to real estate shelvingp onlop/cabinet ee• development. Most can be tailored 10 dwlrod In. low. Excellent condition, Must all SM. 785.3S70 your vestment and reforms. Con• Lionel trains bough, and tad Hawk West Invest - meets Limited. t12.5275. . sold collectors openatars �, bast Dricas. 6B6.2196 I, Nice clean pinestraw for r, w:e. a55/load. Yard work else available. Please call ,4 James Hamilton 757.3161. ;oO Nell dry suit medium :with hood and gloves, ex. „`•cellent candltlon.1175.M2• owner SPECIALITY BOUTIQUE One of the best afore on the Island. Good location. Tralnlnp program avoll- ahle. Send Inquiries to:, Ire9P.O. Box Asp HMSc2M SPECIALTY RETAIL SHOP: One of the Islands oldest, good centinuow proIlia, ez- callent trrtllc button, ovmer most sell due to health reasons, priced to mow. SEAFOOD RESTAURANT: Marina location, maprili- clent facility, great oppor tunity for restaurant oriented Individuals. FURNITURE DEALERSHIP: Sea Pines 2BR condo a56S/wk. Sm ocean candle a765+ cleanup 8114764-5057. Al/ardabh luxury In spa• slow 2 be I far holm In yor ge nsorL BoW. f4m. Immac. condition, eekly. Call owner called wlNct 6D!•4914164. Affordable Furnlshed South Beach Villa, 6 BR, 3 BA, 1W yards to beach. Call coiled 711-667.1166. ALL -ISLAND LOCATIONS 1,27 61BR oceanfront vll• las a homes. Completely form 6 equlpoed. Free fen• 6212. R.HH. RReallttymRmfal or R. Holsingtm, BIC. ALMOST OCEAN BY OWNER 2BR 2BA newly decorated. Fum. W/D, to"aYur, etc. Free fen, nls.Over looks golf course, 100 yards from ocean. Great vacetion,11 Ww"k. GII 1/2.6116 or 844W A Palm. Dunn 26R, 28A on lapoai. Full *Wt. Joel. VCR, microwave, pool fa- bk.Owner 715-3916. Attractive 2 bedroom villa, 2 Yarn blockstooaan. Prl• vale Fool, everything fur- %dNYerMluding waTV. Available Saytember. a7S0/wook. /g3-at-7652. AVAILABLE FOR FALL SEA PINES Spacious bsoulllull deco- rated 21x, 2%be llo via fully OCEAN FRONT PALMETTO DUNES CAPTAINS WALK Luxurluus 7br ties, balmy overleekln pool and poison,W Wwk. Call Cons3D!•O 1. OCEANFRONT PALMETTO DUNES 2 or. 2 both condo. Com• plobily fumishsd. Walk to rif. Is, III POW. Call lion) 992425. OCEAN FRONT Palmotto Duna Captains Watk, newy aecarafed, r1ra 7ba, ben. R21- L Ma• rleera Ion. Rent direct owner. 6011,621•at12 OCEANFRONT PALMETTO DUNES 2 ar 1 OR. Rent from owner Blood save a1, Cell Do" a491r•2n4 OCEAN FRONT PALMETTO DUNES ALMOSTOCEANFRONT 2 8R Ce taln's Cove Ville, Sleeeepps o Across private reeUlrom Mach. Poolsgoll a tennis with In short walk. S745 p/week. (703)250-1061 PALLMOETTO DUNES PALMETTO DUNES loainfront WATER BeaWiluf cado Comfortable i be villa 711R 26A. Sleeps 6. overlooking pool. Walk to SW/wk. Ask for Pam Mach, tennis, golf. Reas 61Fa2.2912 or 616.965-90S3 nable rates, open weeks: 7• PALMETTO DUNES 11,9•lf. GII CLOSEST FAZIO TO OCN yy j ISdM-MI Ala MI 3M, 2 bar at lath green, weekends. 6leees 6.1, 713.972.2710(07, 60Fa26'dS99(A>• Palmelh Dunes Villa, tier PALMETTO DUNES 245be, fully turn.. all core• pieties, Immaculate cond. MOORING 2br 3ba, walk to ocean, Walk to pool, tennis, beach tennis, Call 764a661 beset pween i &Ila�pm ugolf,wne . -70 owner eves 614963-7065. and weekends. PALMETTO DUNES TURNBERRY VILLAGE PALMETTO DUNES Beautiful 2 BR/213A villa, FAZIO VILLA ON POOL FREE TENNIS OR GOLF Fairway views. Easy walk tooLwn, pool, golf and ton• 2BR 2WBA, 5 min walk to nls. 7550/week. Call e-wes beach, tennis, Boll, set-79/ altn/pm. 2034W99b_ PALMETTO DUNES PALMETTO DUNES New Abbington-100yds to QUEENSGRANT beach. On Stages 6. 2BR 28A Wife overlooking 29R. RBA. autiful. Low ownerralw.4044*S510or islrwaY Lpool.Narocvan 4014-316225/. 8, 1eonIs. $05 per week. GII aY7li7610 Part Royal l br, PALMETTO DUNES a fuur.ry 7 ba decorator furnished, Tennis, Boll, f500/week. QUEENS GRANT Next to now I.WCanlinxi• Newly des. 2 Br, 1 Be. Hear tat. 3 min. to beach, 601491• beach, pool, gqoplf L heels, sate/wk. 3111-92911. 6177(h), 606.325•SSU (b). ppN RoyN Vill agar newly PALMETTO DUNES fumisMd / and t M villas, Hickey Cow villa 2BR, 3 short walk to Mach, lennls, bath, sNeof 1. Swine/Fall Boll, rest /0 inter-Con11• 36 AP15rtoeoc U%A Term Re Palmetto Dunes -is 121h Fairway, 2 1 Tree tennis a rool, Mach. 1S50/wee1 June 5; 1.312.789Qf SEA PINES Lawh or 386 villa. Pool Mach, Moo weak 6974. aeA rirle]•Lax. 38R, 2BA villa. f nit. Gnat vlew.0 255.7151 or 803-715 SEA PINE PLANTATION VILLA 3 or. Mtt both, L Localed w 91h I. course. Walk to nit, pool. Call r choice dates. (716 or 3 write: Robl S Fairport,pHYPFlie5 SEA PINES P Club 2BR villa. Or Walk Mach club. nle, pool. Owner 6199. SEA PINE Walk to Harbot ISR + seta Me. Free tennis. S425 604752.06711. Sea Pines Wlldy luxurious 28R, : vale ape, on yoI freest ennis and ell to Mach. Call a 4126 after 5 p.m. Sea Pines 2 outste '. Las, 2305 Falrwal or 2W Be, calhdN i. Ilreplan, 2 deck Qo. course, sw7m1 i for retail 7a5.310 II - Utility trailer. Sxa en• -closed built by Fruehauf, `' f1200. 7aSS170. Washer & dryer SM or washer f750, dryer S100. 7ese00o 1 Weight bench, Marcy, with r i leg prusi12S. Aim wetgfah dumbbells, and curling bar, for staedard and olym• p vnIghts. But offer. W 1WI3fn9dsurfer brand new, sell ' rider. 11% R. board, never •! j used, $395. 942d117 i I WIM Chair Flame Stitch i Peach Fablc Chippendale i Mahogany 6111•2D61. f !seat Mfg hi -back, shoo. + GII 611.27Y 1B MUSICAL f BALDWIN M502 CHURCH ORGAN. NEW/PERFECT CONDITION. f6,000 w ""^ 11°"" trial Euupp,y finest Say. iw&. Wslk, Palmetto Dunei. OCEAN FRONT 792.2077. Ga. 37,5000 Invest rp. 28R, 20A, Elos i Harbour Front Yach club Villa, PALMETTO DUNES CAPTAINS WALK PALMETTO DUNES 972.7Y•77e6 aHw 9pm. Palmetto Draws ]BR 38s, 2 or, 2 be newly and beeull• G+uflfullY fu'Ishad 2 BR 1000 SUNBEDS Pool' ales S. Loa' W. h YII decorated. Available villa n w Owck pow, gall end %MIS, W;Acn Ire TONING 7ABLE5 rates. 912.377dron, S174M sees. dy 1.13 to f•S. /042f1• 2W or s71-]SS-7S50 cluded. B3f0/week, )idi7• Tanning Beft o ds Slendeosr Orest - BEACH/SEA PINES ee Oon Front 21t6afar7ymi weekends. Palmetto Duet Pa Efwecleen 2 br, 2% be villa. FREE TENNIS/POOL. Great lo• Palmetto DUMB vlllemore a come• Vlllaga. All the allf Call for FREE Color Catalogue "lion. Owner m4in-am0. Dolwa 70r 7W, baloon ni nenns of hdne.7BR, 2BA ,2BA Pool• an golf coo se, 159S .iawh30%144e7S%M BVJFF 1BR Iovei le Y rge ewrboks soared ocean Call caner 60477]i]rJ a wk In seuan 3n-MJ17f 26 WANTED r ® Sae Plm villa. Nr auaM pal. BtlWak. 6045/40e1. 604Y1.7376 PALMETTO DUNES TO Bur Individual lwnh tobuy a Decorator Furrnishad WATEROAK On golf axrso • PalmNh Inverneu Village 7BR + sleeeer bed. Full Jaguar%J6 from wig("I fer In Sao uPhers3BR Townhouse, logolifIr fah, Waite OWNS. fBR SBA. Newly re• MnitMachi Nym ��yy mall. from be Owner (fN)O41g7 eor,Mmust be ex00 alheid 11w. On lo11tan proeevl �7695Ito kw mitts. GII Waal c�to Nair Twin.. • my Palmetto are R• 'Positive ne h GII except SUnda CColh�ct and villa. End 30 ItousaslrnxD hY PIANO FOR SALE Resflonslble Individual, Wanted: Reepanlbleparty nhxKmakee desires hours• to assume small m nthly sitting Pesllton. Call JartwB Payments m ptene�. See b , Carter M4300 or 61 2lN. p7.7e54i,U/N4!)4711l, f17 unit. Pool. Welk to beach, golf, tarells. 513-S721026. FIDDLER'S COVE N. Le, Sim" goon, 2B61 Bfvilla.ni� PALMETTO DUNES Newly IMWrdataMprltRilmnda Wirlooks �pywnaTnM• ns palmeo pawsI illit Great. Ouasend poos�,SyW ftfo/vdl Gail James comes. villa WLwk.: Or '�.�.. 01117w7U1.7Ae. d Eif, 1/w4631. 7174,1646IMsiWkMd. FddtereCovemx•2 Aft,,,-' -PALMETTO DUNES PALMETTO DUNES p. fir., but location, free W. OUEENSGRANT FAZIO VILLA ON POOL hSnQ llo, Wit yos to Mane. Still)w16 or ] BR, 21S BA villa. Free fomliwalkhbNN, pool, 7BR 7NBA, S min walk to nW golf, LS00 ha�'Y 704JG•wk.FJ1.70/-lp Colt. !'�0 wk. ]t_ _"'^.�.5. W 71 FOR RENT Palnatio Dunesiw vll• Palmetto Dues 2br the villa, al 6. N50o/Wk. Call PALMETTO DUNES MOORINGS Luxurious 1 ar 2 BR villa.2 Ia.sliest Came. faun, I.co DR, 714ain minute walk to beach, ton• 2B 7BR, 7 lull BA, complete kit Ilnes, W/O. SNaps 6. Palmetto Dues reduced rate for Sept". bwuli• nil, op1I, popl t Hystt Ho- »L No 1 .0109) r74ak1f. lO/iH•1771 fully _ rated villa fairway vMwl6 2br 2bs, PalmoNo Dews, DeluM 3 GREAT LOCATION Beautifully Ira lonene ls. Owr Y14M br, 2% be villa. Newly re• decorated ] OR, ] BA Shipyard villa.oreveeilf-I 7. decoratctl Completely walk»boach hnnitgoIi Palmetto Owes OWipped oxvilNM loo- lion. 11=1`11dL Call col- MirrloH Hotel. i6t0/sveek. Hickory Core 7bybrt31ba, wall kct p4a1r 117,1. Aug. i1M13M �IJwnw(gui FALME'T",,-.DUNES Hall rbour Points ants --0del Harbour Pointe deluxe corner pgvstx ne 7BR Ava28Ailable Alpost4]f. unit.Ak. 2524791 or]t47152 WATER O., ; VILLA Spalous '& '0A Ito W VIM f7S0/wk. Vlew hunk, PALMETTO DUNES end LRIt on cent grewn cool Greetloulia.7a4 CAPTMNSCOVE Jaws Course. Feel, near i A"GAIN'seen, hnnit Ownerfa»c. HARBOURTOWN Beeutl• fully doarafed, part. cad. Each Ville •78Rippe CamnnletelY equipped. (7»).67J-2g17 2br,kingsiubed,freeteet, nit private pal Keek klnq laaea�, lee yda loocaen. wslklappgqfi 73 WANTED wsw, gal aurae view. 9Yy Own, 3654. GII Owner ]7]i14 W. ssoo/wk. Coll216.574 7790, 7164491517L • PALMETTO DUNES ABBINGTON We are actively HARBOUR TOWN 1 BR, Racquet flub Villa. �� beautifully l��>edh seeking ocean Free fwwls t raw. 116511/wk. (ea]; 6e43"t, beach on logo"' 2 br, 2 be, tow oriented villas HARBOUR TOWN See owner ralerS6L5/week. GII t51.756.1M ar 704e4& and Monies to PIMe 7br 2YAa fully turn 1•heuse villa. Wide UKq.wwc. ad to our rental Palmetto 1 SMAwgmo. l 750%Mk Dunn, Ocean Fred, Cpta»e Walk Can• rvxxrr t dt 2br 2ba. 3124M4M. program. PALMETTO DUNES ASBINGTON ]BR ]BA few she 16' lagoon tionlwalk to. lee yN h xean, 1 weak to gall. Free fennlB, 6 M49nenthly sorter rahi 7OJ11d1H. I H0.TON HBADISIAN 1, Mary Elton Sproltte Car• dovane vel%inenl ad[. ' beaches am responsible only for bills which l Incur. and dun proposed remo% screened porch agrnhon NOTICE Notice Is herewith glum that, within thirty(30) days sifamily rest 1239101M Lane. from the to I, Wind• mill Harbour Marled Asm- AppOpllcanl: Der not HllfonH dalion, ta. will file a Oft *for Investors, Re: laration and Pollllon f7r Suite Hotel IT, InmpaMilan n a nun• Residence Inn) profit arpora With the Request: To ggra. nfaryof5hh for South ancefrom LMOS CarolIM. 7.305 (c) for expo All Inqulrin regarding this nonconforminCCths should ha fit addressed aw fo allow e »:ing flan 0f two tennis James P. Schalosr, racily West of the 're order consfructfo JOMEETsW R SCHEIOER feral Park. t PATTERSON. P.A. PATT _ Pos/OHlp Drawer 70q Notice of Sal Hlllm Head letend, OIf•Premise Be Sevits GroIIM 2wie Winn A tic. -. _.0 p _ ...................... R D �r CCce i� ad Ei* eicnce�da� oueOAO 176 ,L /oan — $c,eict 1/75 a at,� �i(bCGbs 3 /7zOs. Bre. P,o cep A*nzS i M E M O R A N D U M TO: Carey F. Smith Town Manager �1 FROM: Jolilda Abdul-Ghanj/��.�+• Long Range Planner 7 RE: DHA Broadcasting DATE: May 25, 1987 On January 28, 1987, DRA Broadcasting was selected by the Federal Communication Commission (FCC) to operate a local PM radio station. In 7ebruary the call letters, WLOW, were requested and received. TE:is station will deliver a 3,000 watt signal and broadcast from the same tower that WHHR uses. WLOW is the only FM channel designated for Hilton Head since 1972. Please note attached business summary. The total cost of this project is approximately $600,000. DRA wishes to apply for a $100,000 direct loan from the South Carolina Jobs -Economic Development Authority (JEDA). In order to submit this application, the Town Council, by way of a resolution, must formally support the application. Please note the attached resolution. JEDA has given a preliminary review to the project and finds that it qualifies to apply to the loan program. The Town assumes no financial liability for administration or repayment of the loan. The Town does not guarantee or otherwise incur any financial responsibility for the loan, if awarded. A RESOLUTION BY THE TOWN COUNCIL FOR THE TOWN OF HILTON HEAD ISLAND TO AUTHORIZE THE SUBMITTAL OF AN APPLICATION TO REQUEST CDBG FUNDS THROUGH SOUTH CAROLINA JOBS -ECONOMIC DEVELOPMENT AUTHORITY WHEREAS, DRA Brodcasting is a locally owned, locally developed small service concern that proposes to bring an FM broadcasting radio station of 3000 watts to the Hilton Head area (WLOW); and WHEREAS, said company located at IV -A Viola Road, Hilton Head Island anticipates broadcasting to the Hilton Head, Beaufort and Savannah markets; and WHEREAS, said company will be broadcasting local, state and national news, sports, weather, community affairs as well as a variety of music and other programs; and WHEREAS, said company's principle reportedly brings a special talent for developing these broadcasting programs as a result of her extensive track record in community activities and organizations such as the Hilton Head Island Community Association, Savannah Regional Minority Purchasing Council and Zonta. In addition, DRA Broadcasting is advantaged by the cooperative advertising experience of its principle. NOW, THEREFORE, BE IT RESOLVED, that the Town Council of the Town of Hilton Head Island supports the efforts of DNA Broadcasting to construct a new FM radio station WLOW which expects to employ six (6) moderate income persons. BE IT FUP.THEP. RESOLVED, that the Town of Hilton Head Island supports the efforts of DRA Broadcasting to obtain $100,000 in loan funds from the South Carolina Jobs -Economic Development Authority to carry out its efforts after so tooling up for the task. BE IT ADDITIONALLY RESOLVED, that the Town of Hilton Head Island will request Community Development Block Grant funds through the South Carolina Jobs -Economic Development Authority above to cover the defined financing nsed for the indicated purpose, Adopted, this 1st day of June, 1987. Michael J. Ma anck, Mayor William Marsc er II, Mayor Pro Tempore Donald S. Hook, Councilman Henry Dr essen, Jr., Counc lman Page Two W. Luce FairBEIld, Councilman Bruce Black, Councilman Suzanne H. James, Councilman Attest: Shirley A. Freeman ` Clerk/Treasurer j M E M O R A N D U M TO: Carey F. Smith Town Manager FROM: Jolilda Atrial-GhanJ7 A.� Long Range Planner RE: DHA Broadcasting DATE: May 25, 1987 On January 28, 1987, DRA Broadcasting was selected by the Federal Communication Commission (FCC) to operate a local PM radio station. In February the call letters, WLOW, were requested and received. This station will deliver a 3,000 watt signal and broadcast from the same tower that WHHR uses. WLOW is the only FM channel designated for Hilton Head since 1972. Please note attached business summary. The total cost of this project is approximately $600,DDO. DRA wishes to apply for a $100,000 direct loan from the South Carolina Jobs -Economic Development Authority (JEDA). In order to submit this application, the Town Council, by way of a resolution, must formally support the application. Please note the attached resolution. JEDA has given a preliminary review to the project and finds that it qualifies to apply to the loan program. The Town assumes no financial liability for administration or repayment of the loan. The Town does not guarantee or otherwise incur any financial responsibility for the loan, if awarded. L _ - _._ A RESOLUTION BY THE TOWN COUNCIL FOR THE TOWN OF HILTON hEAD ISLAND TO AUTHORIZE THE SUBMITTAL OF AN APPLICATION TO REQUEST CDBG FUNDS THROUGH SOUTH CAROLINA JOBS -ECONOMIC DEVELOPMENT AUTHORITY WHEREAS, DNA Brodcasting is a locally owned, locally developed small service concern that proposes to bring an FM broadcasting radio station of 3000 watts to the Hilton Head area (WLOW); and WHEREAS, said company located at 142A Viola Road, Hilton Head Island anticipates broadcasting to the Hilton Head, Beaufort and Savannah markets; and WHEREAS, said company will be broadcasting local, state and national news, sports, weather, community affairs as well as a variety of music and other programs; and WHEREAS, said company's principle reportedly brings a special talent for developing these broadcasting programs as a result of her extensive track record in community activities and organizations such as the Hilton Head Island Community Association, Savannah Regional Minority Purchasing Council and Zonta. In addition, DRA Broadcasting is advantaged by the cooperative advertising experience of its principle. NOW, THEREFORE, BE IT RESOLVED, that the Town Council of the Town of Hilton Head Island supports the efforts of DRA Broadcasting to construct a new FM radio station VLOW which expects to employ six (6) moderate income persons. BE IT FURTHER RESOLVED, that the Town of Hilton Head Island supports the efforts of DRA Broadcasting to obtain $100,000 in loan funds from the South Carolina Jobs -Economic Development Authority to carry out its efforts after so tooling up for the task. BE IT ADDITIONALLY RESOLVED, that the Town of Hilton Head Island will request Community Development Block Grant funds through the South Carolina Jobs -Economic Development Authority above to cover the defined financing need for the indicated purpose, Adopted, this 1st day of June, 1987. Michael J. Malan c , Mayor William Marac er II, Mayor Pro Tempore Donald S. Hook, Councilman Henry Dr essen, Jr., Councilman Page Two W. Bruce Fairchild, Councilman Bruce Black, Councilman Suzanne M. James, Councilman Attest: Shirley A. Freeman Clerk/Treasurer Dorothy H. Aranda, President DOHARA ASSOCIATES, INC./DHA BROADCASTING, INC. POST OFFICE BOX 1768 HILTON HEAD ISLAND, SC 29925-1768 Dorothy H. Aranda is the 1004 stockholder in the broadcast Property which has the call letters WLOW. The channel designation is 296A which is FM107.1. The authorized maximum power and intended operating power is 3000 watts. Pending the approval of the application to upgrade to a class C2 before the FCC, WLOW will have a signal of 50,00o watts. WLOW plans to have offices and a broadcast facility on Hilton Head Island. A site has not been chosen as yet. The following Positions have been planned for: General Manager ` Station Manager Sales Manager Sales Staff (4) Traffic Director. Program Director Receptionist/Secretary The present involvment of Dohara Associates, Inc. in the market as an advertising agency will bring a familiarity and visibility in the market that will help WLOW to become establiahed more quickly in the business of broadcasting. i f Dohara Associates, Inc. is an advertising agency and Cooperative advertising consulting firm doing business in the Hilton Head/Savannah area. Dorothy H. Aranda, president, is a minority female who owns 100% of the stock of the firm. She has resided on Hilton Head Island for sixteen years. Dohara Associates has been in business as an advertising agency since July 1984. Between 1981 and 1984 Mrs. Aranda worked at radio station WHHR as a sales coordinator/cooperative advertising coordinator. During that time she developed the Cooperative Advertising Department and became the Director of Cooperative Advertising. Mrs. Aranda became well-known throughout the country for expertise in cooperative advertising. She has been quoted in Advertising Acme, Coop News, Sales and MarketingNana ement. She .-represented the small market as a panelist at a Sales Managing Conference conducted by the Radio Advertising Bureau. From July 1984 to the present, Dorothy Aranda through Dohara Associates, has acted as a consultant to 2-102/WSGA, WSOK in Savannah, WHHR, Hilton Head, KNZS, Santa Crux, California. She has gained experience in radio traffic, copy writing, voicing commercials and sales. Mrs. Aranda brings a unique combination of talent and awareness having worked in the business of radio and lived and observed the market her business plans to reach. The combination of experience and many years of civic involvement in the Hilton Read Island community gives Mrs. Aranda a heighted awareness of some of the special programming needs of the market. t Y DOROTHY H. ARANDA POST OFFICE BOX 1567 HILTON HEAD ISLAND, S. C. 29925-1567 803-681-4662 Professional History November 1986 to Present--WLOW, DHA Broadcasting, Inc., President. Received an FCC construction permit to build and operate an FM radio station on Hilton Read Island. This project is still in the developmenting stages. Jul 1984 to Present--Dohara Associates, Inc., President. An a vert s ng agency and cooperative advertising consultant firm with local retail accounts. Conducts seminars in cooperative advertising and acts as a consultant in cooperative advertising to various media in the Savannah/Silton Head market. March 1981 to Jul 1984--WHHR/WHHp, Cooperative Advertising D rWeapon ector. s a or the development of the Cooperative Advertisng Department and assisting sales staff by identifying and locating sources of advertising dollars from manufacturers for vendors. This position generated 10-121 of radio station's annual revenue. October 1979 to March 1981--Dohara Associates, Inc., President. Established a consultant firm in human resources and staff development. As a consultant to the Low Country Council on Aging the firm conducted a four -county needs assessment survey at Senior Citizens' Centers in Bluffton, Hardeeville, Ridgeland, Dale, Grays, Varnville, Hampton, and Pigeon Point. As a consulstant, taught Spanish in the elementary school at May River Academy. Taught Spanish at McCracken High School. 1977 to 1978--As a volunteer, developed a new program for teachingnish to students at Hilton Read Elementary School. Januar 1975 to Au ust 1977--Beaufort-Jasper Comprehensive Heat Sery cea, a ge an , Director of Laboratory Services. Responsible for managing, staffing, maintainin_: quality control for clinical laboratories at five locations in :ieaufort and Jasper counties. Responsible for meeting all certifi.:,cion guideVs to qualify for Blue Cross/Blue Shield third -pare reimburseme . Decembe0 to ouoar 1973--Beaufort:Jasper Comprehensive, Chief MUM Jgeat. Responsible for design approval, equipping, staffing and training for four clinical laboratories. October 1965 to December 1970--8ronx Municipal Houpital Center, Hospital of AlSert Units n College of Medicine, Bronx, NY, Assistant Supervisor, Clinical Chemistry. One of two assistant supervisors with the responsibility for the day-to-day operation of the clinical laboratory. All new equipment and new laboratory tests were field tested by Assistant Supervisors. 1963 to 1965--Jacobi Hospital, Bronx Municipal Hospital Center,. Sen.o� r Technician, Clinical Chemistry. 1962 to 1963--Albert Einstein College of Medicine, New York, Researc Technician --Studies in Neonatal Jaundice. • 1962--Prtsbyterian Hospital, New York, Medical TTec6nologist--Thyroid Studies. 1961 to 1962--Monticello Hospital, Monticello, NY Medical Tec no og st. Education Bachelor of Arts in Interdisciplinary Studies, University of South Carolina. Major: Sociology. Associates in Applied Sciences, Westchester Community College. Major: Medical Technology. Professional Associations American Association of Clinical Chemists New York State Registry of Medical Technologists Carolina Section --American Association of Clinical Chemists American Association of Laboratory Supervisors a Administrators Roy-1 Society of Health American Society of Medical Technology, Past Chairman, Membership and Recruitment Committee Past Civic Associations, Boards and Committees St. Mary Human Development, Chairman, Parents' Association St. Mary Human Development, President of Board of Directors Beaufort Jasper Comprehensive Health Services Credit Onion, Chairman Credit Committee Hilton Head Institute for the Arts, Past President Hilton Head Island Community Associates, Board of Directors Hilton Head Branch N. A. A. C. P., Past Membership Chairman Health Council, Beaufort County Board of Education Hilton Head Hospital, Board of Directors ` Meals -On -Wheels, Board of Directors Voluntary Action Center, Board of Directors South Carolina Committee for the Humanities ( Agent of the National Endowment for the Humanities), Board of Directors Beaufort County Council, Community Development Committee, Advisory Board. Incorporation Commissioner for the Town of Hilton Head Island. Present Civic Associations, Boards and Committees Hilton Head Island Community Association, Chairman, Public Relations Committee. Savannah Regional Minority Purchasing of Savannah Area Chamber of Commerce, Board of Directors, P. R. Chairman. St. Mary Human Development Center, Honorary Member Zonta Club of Hilton Head Women Business Owners of Savannah A 19E0 uriav jay THE TvWIU C.ourxic.. Pole Tye' TOWN OF HILTM NEl/D 16c kp 7v AcrrNo_cjzE" -THE 5#VBN177-+L O!= f1N APPUe-ATioiu TO A25-6we5T cap& PZr/OS THAWS H SDOTH 'c�2aLINR 3D85- t�4Vorn i PE I0PrtFWUT ftLfT"AITM. WHEP63451 Dttit FrcadcGshi75 /5 a- lcea.11 j owneo), kca/l� developed ,small -fervice, eowe,, Oevl- probes -k bn J a CIn ,broarlcasi-in5 ra+d,b .54ah'on 6 f -l0O0 wo-*5 Ni lion Head ak"CeL zWL-ow) j and Whereas, &aid c&rn1:;anlr loea ted a� /9t,4- v�da mod, IiiliowHead fills ho( <th�ic, hroadeasfi:� 106 7hel AAlDn Is ad , . OeaAXPDr% &r7CI �5&vicen "a -A rr7.,4- s ; and Whe ea s , bat d comma r y Wi // Ad bvcard�l s f:' %caJ) - ciWc aral nalior l /Lws, s�orfsl Wea l+er %ory7rriuni al% rs a6 well 4s a v&e;efy of rnusra tnd o7ier- ,r ygrasJ And ;A'S SGtrpt corn�arJys �-ine�,>Je, i�r�vl�ec�l� S G �aecia,P '�ctGn74 TDr e%re_/pPyr1G �neSC lMS{ina prcL,raryr5 as a re5u/f ✓©II %W4- vo. ��rRG� r...con7l l'r] cornrnir+si � a�i'rrfies Orsaniiak4as SkcJ, q9 lfi li�vn ��tcl �5 / itchij�u 14e50c tct or?, $2v2nnci{7 roh� "'"t ............. .............................. _ ......................... M;rpn l?rC&$;,25 CO(,LMtl and 75p ' , rn. ad.-6�6an A/�!L adcasfiin� l's advarti�eo/ bq fha 4m)Pe-'Uh4o d rerizsen eta-n�nc� f % f 6 OrirJwi�/� , Now, 7#6pzFvov-/ Re iT the- Town -ff,r. Twn of Ht-/lm {lead 16&nd ';Su�ar`/s 'i-he C-'i��.s of ,DafR [�-�cdcas,Xr.Jx. aro �!astru�f a /rW A--/n r¢d e A/aILA n W40W , W/7ich eX�CCJS etn�oyn�o) modsrafc ,ncane JXi�cV1s, T RIRtItBR P.�,«! 5P , Yhz - #r, 7on/.n vYO fti Non Head Jsland suf lurk the eAGw s DH� Brcacicas�i� 716 obf�v�ai;n 't/co,00c, l'n loan .j7UYY'�5 4om �G �it 7 G.Ache 7ob�,^�ttY9oMr .. P6relopml?4 A4' hcn4y -h:> ca.rn.r otui% tft eflv'ris j�$g IT ffAD/T/GrVt4G��,' 1�LIfEI,� � -Y/�- �c TOWn I aF Milton #cad /sue _tool r&Itlesl- Cowmuni& :clt�vmerrf- %�aJc Grayr�-�-u.�ds �i�ocu�h �c ;jjgDa¢h Cltro%a �ob3- �nDry,/G �2//fir s� /� AA,on LLbow- 7Qll-GDw -Me- dG;i E` q T/ 01114i� Adoed/ -this 1*1-clay of �une� l9k7. If I: _ a.._s _ _ _..... ....� ._.. DOHARA ASSOCIATES, INC. P.O. BOX 4567. 142A VIOLA ROAD HILTON HEAD ISLAND • SC 29925-1567 803.681.6660 New Mailing Address: P. 0. Box 1768 Hilton Head Is., SC 29925-1768 May 18, 1987 TO WHOM IT MAY CONCERN: Dohara Associates, Inc. of Hilton Head Island, requests a JEDA Program grant through Community Development Block Grant Program. These funds are being requested to fund ten newly - developed positions for the new FM radio station WLOW to be constructed on Hilton Head Island. Dorothy H. Aranda President Units of Local Gocsrnrats Procedures Page 2 6- As stated in Par.V=Ph S. the Mlicmt's busiasss mast sat ^----,- mD regulations. apecificaLly it nest sot be located in a 'direct entitle - mote area. the Mlle-•+-- met tosPll with the UtionaL Gbjetttrs ton- cataiag bmefit CO a majority is ad mdarata income Individuals. the es- peaditare West be judged "Becessacy and Appropriate', the project East teat mmir®meal standards and the eligible uses of the mWef to be speelfaAd. SZtses 99SUTACIMS are sabjeer es Change. Ln a 4+4,a. ML bag Internal Guidelines specified In. the Program m.aa-t InaW of the Agency. If on appli- Cation does not most federal. or X= regulations. the process +tops. the applicaclow. Is declined. T- JIDA sum" sueeagofal aPpliemts a lam Commitment lecrar setting forth is dgnail the tams and toad .t up of tha lam. B. Dpoa aeeepto= and retnsa to JM of'ths loss eaWmirmt, a grmt letter Is east by =A to the IIait of LoeaL Gawu=m r- To be biadiag eha -award mot be z4p" by thm, appropriate leeal official and raruramd to jEjL. ._. 9- At this Point. after the. great has been awarded end accepted. the ap- -.-.. Proprista a,"--'•l Lewis is toodoerad. Bigcosg with JBDA the nature sod scope of the Project re.Imm and obtain the mcassaty toms. jML does met conduct the umvirommml; tathe Gait of Local Gowermmt does at conaaeto to he" dam. The iagional Council of Gaon =mmc L 'F - 14-- with the ea- Vircomen.-* Process as char are with the Poor: ptocass. =& noes standard MU fors for -the sawieowamtaL aid will supply along With the DCEA racommded Wording far the adwatcis is .4-% met be tun 31o= -,- of cbz ..-'fit. 10. One of the DCri Mures to be pabllabod raferrod to to paragraph 9 coataims the time, period ara^-bt- for public tomcats. U. After the great award letter, prawlousLy referred to to paragraph B. is signed br the Unit of Loe-L Gowesmcat sod retuned to =a..DDIA's atconor will contact the Borrower's (basimass) attanq of -choice and emu+- the necessary legal fans and Janccuct9ams to be completed by the Borrower's at- tasasr. Dpon. CON"Clm, the-doements should be retuned directly to =&'a ACCaraq for tawiar. A can of the completed rswiaoed daemats will be far - Worded Cc the attorney for the Leader (Matt of Local Gowatasmt). Slmltsneooaly Wish the document preparation. =A will be Working with C.b& Belt of Local GawsLM,,ut are their design (the COG, for eampla) to tar Plates the appropriate DCU end MA great form. Ac this ties. -MA awes basically the son documents an DCEA. Units of Local Governments Procedures Page 3 12. After the review finding the docmmts in order. the Omit of Local Cavetammt and the 8arrowr are contacted to schedule a loan, closing. 13. After the lam is cLosvd. a Psenest for Payment is signed by the Gait of Local. Cower®sat and forwarded to JZU. Upon receipt, JML fol.7larda it to the Govarnor's Office. It usually takes at least ZL days fromd"t ttm the Governor's Office receives the Bequest for Payment; far the foods to bn sent. directly fro• the Governor's Office to the Omit of Local Govern mt. 14. Me Oast of Local Coverooaat handles the disbersemoc to the borrower. i f" { r �l a - I cG — South Carolina Jobs -Economic Development Authority Number One Main Building Robert T. Ross - Loan Administration Officer i APR. I I April 14, 1987 � � _�—�-- Ms. Jolinda Walker Town of Hilton Head 40 Palmetto Parkway Hilton Head, SC 29928 RE: .1EDA APPLICATION MATERIALS Dear Ma. Walker: Encicged are some items which will be helpful in understanding the responsibilities of the local Unit of Government as well as some of the form language required for various advertisements. I believe I have earlier forwarded to you a copy of our two -page Grant Application. Enclosed please find the Step -by -Step Procedures to be followed by the Unit of Local Govsrncant in making a grant application. Enclosed as well are the advertisements for the initial Public Hearing and the Notice of Intent to Make Application. As we have indicated, this is an extremely precise process in terms of the sequence of events followed. I have also enclosed a copy of a proposed Resolution for your review. This is only one proposed format. One item which is extremely important to obtain from the business is their precise listing of the jobs to be retained and/or created both within the first year of operations and from further operations. This job list should Indicate the titles as well as the salary ranges for individuals and be attached to the Grant Application when the Tow submits it. This job infor- mation most be compiled, of course, by the Business and supplied to you. Please review the enclosed items and contact me so that we might once again discuss this process. We look forward to working with you. QpS�iin�n�fcc�eerely, �J 'ROLer Ro' RTR/mkb Enclosures 1203 Gervais Street Columbia, South Carolina 29201 (803) 758.2094 ....................... .. Nlhere as , �F} armd eAshn y is a. la�u y surjreoc , loudly dW.Ad l-l" MNa L XIUU u. W DDT Cas2ev.� . wut t WGu 044 IU iVk&tzas . -S(&n Co / Lj SA Uavlav Roast , yt:l� l kae- j-FF� � Div. t19lGilccZa� ,rwuainhi""'`tifi.lktii�'zwd 1tuwuuz 014� 7 w A A441 Ada, .04&.� t �, y liJ H it-R Co 0 P A duerf. Prc)t--w ' At ,� Al �ak ads nvwwjaQ ter/ , s�tue. co5f .r� ad - 30b0- 4aa0 o - Is- %S haue, Q. eoop pe44s7-, L4AvIV . i �3S-9o�a m/�vc, h$ytA.t� n Co- p Oadv-. 1 lZ�xautiv ka use i?uL/L ad - hoo� ci is'o ,ecc� �� �:_„%_ �;:,_ -- / , �. ,. ,, ' '; P i , , ��, � � _. � t ,j South Carolina Jobs -Economic Development Authority Number One Main Building Elliott E. Franks, III Chief Fxeat(ve Oflorr April 29, 1987 He. Dorothy Aranda DHA Broadcasting Post Office Box 1768 HS1i<pn Head, South Carolina 29925 Dear Hs. Aranda: i Per our telephone visit of earlier today, please find enclosed the following information regarding the Community Development Block Grant program adminis- tered by the South Carolina Jobs -Economic Development A-uthority. I. Program Guidelines/Hinimum Requirements 2. JEDA. Program Brochure 3. Application Please do not hesitate to contact me, if I can assist you further. Yours, sincerely, t r t E iott EHF:fls Enclosures cc: B. Richard Hewitt 1203 Ocrvais Street Columbia, South Carolina 29201 (803) 734.1470 i z dlct ,&e - pt tA'l L�gazes no �caClitb-tl G•��t lse� 'OIL ' 7 ~ y iY ��✓�2 �7 it M! =il i c3� c-C�c Lff s �Jfi ` � \ic.LGL� — �� �c5 johs � �.we5t✓x2N.2 � uc�.-u� — " V yy�� �,e32� �� lYl^�w�y y�w�w��• GLiL'�FL3"ui iL �AtGi"CLe�.� rG,�Ot �L t t z.Z4�� 401, e�f�z�u• u� ,mow PAGE POUR New Council Joins Economic Development Partnership Savannah is takinga new directionl The Chamber, in Its "Action Plan for Economic Development' has de- fined economic development as ..attracting new business and in- dustry, fostering growth of existing firms, and dealing with those factors in the comm unitywhich either affect the ability to attract new business or foster growth among existing enter- prise. The objective of thejust-announc- ad the Savannah Economic Develop- ment Partnership Is to promote emnomicdevelopment to Its fullest potential in Savannah. The Partner- ship recognizes the need for an excited, broad -based, knowledge- able, dedicated constituency of Savannah leaders.Theyshould "set the pace' in encouraging and facill- tating a community -wide effort to expand Savannah's quality of life through a professionally planned program of economic development and growth. y[inority Purchasing Council Begins 1937 Membership Drive The Savannah Regional Minority Purchasing Council has begun Its 1987 membership drive. TheCoun- ell, designed to match major pur- chasers of goods and services with qualifying minority suppliers, has begun contacting firms to explain the new "relationship' between the Council and the Chamber. It is also stressing the need for expanded membership. According to Paula Vopelak, Busi- nessManagerof ProcurementAdmin- Istration at Gulfstream Aerospace, and Chairman of the Council, "Through the Purcbasinq Council, Oulfstream was able to Identify minority suppliers who can demon- strate through their competitive pricing, quality of products, and delivery, that they could be excell en t suppliers for Galfstrcam. The Council has further demon. stratedt terprogressivenessbymn- tinually following up with us on delivery, the product quality, and has been eager to solicit more business for minority suppliers. We feel that belonging to the Savannah Regional Minority PurchasingCouncil Is a good choice for a corporate member in the Savannah area:" Dorothy Aranda. President of Dohara Associates, and a supplier member of the Cou ncil, states, "mem- bershipontheCouncil isanexcellent way for minority businesses to be exposed to the people who are in the position to actually make buying decisions for major purchasers:' Aranda further states "membership is one of the best advertising decl- sionsa minodtybusinesscan make:- 1967 membership discounts are available (or those firms joining by to January 1, 1987. For more Infor- mation, contact Vince Edwards or Jimmy Denson at 233.3067. To this end, the"Economic Devel- opment Action Council- has been formed to: 1. Take the lead in serving as a communication vehicle regard- Ing the economicdevelopment plans, programs and accom- plishments of the partnership. 2. Assist the Partnership by provid- ing Input Into the process of economic development 3. Assist the Partnership in gar- ner!ng support for Important economic issues. 4. Assist in determining the "pulse" of community desires In economic development 5. Assist the Partnership In mar- keting efforts. To foster economic growth In Savannah and accelerate its pace, the Economic Development Action Council will provide a forum for a positive growth atmosphere and workingtogetherina planned united fashion. The Council is chaired by JackJones of.!ones, Hill and Mercer insurance. Council activities will be funded through individual Invest- ments of $100 each. WHU 15 VUHARA7 RESEARCH Doharo Associates evolved through four years of highly successful management Dohara will "cruise" your operation and prepare an extensive list of product Ilnes, of a local radio atallon§coop depart ment. Dorothy Arando was sought out by the seek out all possible coop oppor- tunities by contacting all manufacturers such publications as Advertising� Ages Co-op News and Sales 1k Marketing Mart- Doharo will request plans and accrual where applicable. Once the facts are In, agement to represent the small market radio stations on the subject of coop Dohora will provide client with a full analysis of co-op opportunities available radio advertising. During that time Ms Aranda served as panelist on Coop Saving you, the client, money and time and gaining advertising dollars enabl- Radio Advertising Bureau Management Sales Seminars She has been a speaker Ing you to boost sates and establish a better product awareness in your cus- at the National Association of Co op Pro tessionals and at the Oglethorpe Mall tomers mind. Merchants Association. All this, plus the fact that Ms Aranda was In contact with AD AGENCY nationally known manufacturer, caused her to see the need for professional co- Dohoro [son agencyoffering aspeclallzec service in add tl Ion to the traditional op management in all levels of retail opera�tti.o..,n,,,..aDorothy of ccppAarranda brings this ixe�ttrerworising agency duties Doharo not only researches coop but writes cc per manufacturer4 her client asDOHARAa-ave six d �ecnecessary.aims and Saving meaning co-operative advertising made train sh000tin0uwhen you time and effort and paper work, EASY. leaving you, the client, time for In-store management promotions and sales SEMINARS Doharo offers full day seminars, conducted on Hilton Head Island, consisting of pro• grams for plannin0y and problem solving In co-operative advertising with open disrusslon time Doharo also conducts client sponsored seminars at clients choice of location for audiences of clients preference Enabling you, ;he client, to create coop awareness In your jvalued staff members i the Rela9er pays the newspi their way'io Sam's store to C6-' :;k wealth of, untapped ad' revenue by ALBERT 'BW-SMITH . Could yourpewgpaper use ",500 in cats menus:freestTi';RSry'�rFOo�afh -la Ypti�t-fii Would anther seatan'that broughttn 09.850 help make your month? , Newspapers can do all them things and more with the help of co•op-'advertising. About Bye year: ago I was named co-op ad manager:. of the 30,000•clmdatlon Times• Daily In'FlorenarAls. 1*11 be the first to tell you I am not an expert. lam self-taught, but I have sound from my experience that any ?? newspaperan benefit from cuneentratingon If your paper Is large enough, It makes ' • sesaemmupamcpdepaitmehhoratkast to name a coop manager. And coop Is not Just f rrlargedailie4. Weekly newspapersan gain substantial revenue Just by having a salesperson who is well versed In co-op, who can than teach the rest of the itaff.You don't ne caserily need to him another person Whatexaetiy lsoo•op advertldng? "Co-op advertising is a contractual agreement offered by manufacturers to their retailers or inters may bursed the dealer more than the ad cat. One of the first things I. would suggest to help you get started in co-op is to subscribe !, to Standard Rate and Data Services Co-op Souroe Directory. For $198 a year, you will J receive anupdanJbookaerysbmonthscon- .tatNngabout 950 pagesofabbreviatd coop J` plans-4,009 programs in all. That'a not in. • apendvg but 1t an pay for Itself In short order through nea•co-op taoma and l view :. It as the co-op "Bible" Uss bat merchant bnotsurewhatbrands of products bee carries that qualifyforco•op, `- WH. r,>jkOWN this' book will tell you. Walk around hisstem and make a survey of the lmmd•nama, and than chock those.bnnds in your book. .The.bock wW airs antain the ru ms and get the advertisement to the readers - ... See COOP, page 11 F "s Advertising '87 Co-op - persuade the rrsercharst to contact the xu mtulwhrrm. Manufactmer's mirnsentatives and odIsrbqot-01herimportant From page-9 cmt=4.keli�sinthl. beat interest to address of a contact for a complete get the co-op plait to your locA merchant to help him or bar aill. copy of the =pu No mattes wiliethu you decide to ad up a The Co•op Smurus Directory is an c;c�efent� whole department," just designate starting Point, but You must get A COPY Of the som mine to be your coap spedidivi, you will compaws-full co-op plan. to be pst t inyaor expodistiona Co� Milai- Each plan is a little different, and must be op ad work - the immediate followed to the latten. I would suggest YOU gratification an, are used to with normal ad develops term letter tosmid to -an ufactumns; sales. Theses a good deal of research involved. seddrig their co-op plans became iner time you'll vautt to develop a library of thesse, If in whom you CLpra far Asap mmaga or yonhav<apermnal computer, you could set specialist. Your mast aggnaiwaalewa4 for . upalette in memory and just enter the dif. armpit may mthae the patiame to do the Finest name and address. Or you could saw research recovery. on postage Ly having a 14' postcard pre• But concentrating on co-op will pay printed w;th the co-op request; and lust fill dividends. It can open up new promotion in the him Ideas. For example, a new energy entrains. . Either wry, be stramyou also request any ad thin section -we started In Flormax, that sUcks that may be available As you know,it's always bat to have a layout to show a brought in more than $4,W in "Plus busied'would news. have gotten off the Our special energy conservation tablM merchard-tissell with st"sisseAho sakfor withouth:lf oWlth M= greatly benefited from Co-op ads a list of dealers in your area -you may loans Lvd to r to Would you have ever thought to put ait a 3 Of some — Some, special actions lend dwinselves paur- special section for National Kluberifflath Week? Neither would we6 had it not basis for ama U ticulady to co-op. Our energy conservation - section garnered 18 new ada, 13 chain W section came about when we.teslized how much chain am bute4 electric a=oopp, for 236 hichas and $1,121 of 2 w heaps, wooddow, calling fin and insulation t� c" was available. Clip ad services Natidlesto=kcalmercharsdon't That!, whom we got our come beat time to the details of co-op Classffied From page 10 fares ammine the four classified display catellorieL Automotive low, it carefully, they.mill lewhy thomughnessliio athletic shoes of A 75 gram,'if you use NIXF- hout alterislion. Add any merchant be was My reimbursed 50 perms. He undastandablydbappoldt anditwas fault. Ism- firm my mistake Be mthl I . immune proilrams," rehriburn A irIODpercanstaFadcosta.Somerifthwe* sturnited,, i you mon alwathe the not as much as you wssut. while other; mod M.A.Peuxistage of net purchasm ith 'eutianitive after make products, ciam Amori-AllclearairCusucaltiso, and WD40 lubricant all of - See 0"P. page 12 'Nall Down 1bur Admitting Reaulte- and mooffly'liads. • bushissits stand mom people the name of Your pubticatims. . . Thauseshad inSPIXtRUMAads ISha- The lay points of selling clawkid You have, to show auto dealers your PKt111L It Ad 0.01Y helps to main the ad . display advertising arm Wiese regarding &V group appeal, graduss- more appealing but pirvide, for a move - Andips a d6pereon to I in I tion, Christmas gift:, new mar im, dominant 4 spacewhe. caftrorks. notioutment; -- mar for other Mau a ruild proved list. numbers of the familly. env. Too cum alsd' Bad FAUaLT40" Send film to the pmqxcb on the lidcreate Auto Row or Auto World promo This Is A Category that can be cultivated (ono, a mouth for 6 months). Select tloee w rather quickly. Most real estate firms haw special artwork that will create dam on it .. A or the bud far ,e ads in "It as image their part to usa your publication. • -h-du ads. If Z.,Iphotographs of homes In e Fmin time totime, go sir your v v va. From page 11 QWidE 4r'f..i O" ads O/jDOd or ad b demenfrom 20 different rnm- vices, which calls clip art, also has aco-op SEPTEMRER � TM Pont., as well as co-op plans and claim division called ReCAS. Within that they have helpful percentco-op m.Thscan be wry IgI•1i weK forms$37.50 a month plus shipping.(NCAS, recently an ..need a new Apple Macintosh• helpful in calling car cam sections. IN Boa 642, St. Charles, 111. 60174; phone hued computer co-op system called ReCAS (312) 594-4486). Electronic. (SRDS, 3004 Glenview Rd, Once your paper proficient, omen more familiar • Newspaper Advertising Bureau and Wilmette, III. 60091; Phone (800) 323.4601: with co-op and mare proest time theill b benefits "'."� Newspaper Adwrtisin Co-op N will mfew mom The toughest U u 4,2 f the =�.• - g p Network (open ReCAS, Multi -Ad Service; Howard Recede initial law months, when an awful lot of car. _=�.- to daiBaoaly): NAB offers co-op workshops, 172O W. Detwe(Ila Dr., Peoria, III. 61615; repondenca and research will wed to be audio-vl'•sal presentations, a monthly Phone (9W) 447-3214). done, with seemingly little rewrrd But this newsletter and library. NACON la monthly p) a•long-term benefits, M,cause once the tion for coop marugets JNAB, U80Awnue 0110 staff isfamiliar with a particular brand's cis- ���w Of the 921�` op plan, thatinformatlon may be able to help NgOO with a half-doaren dealers in your market. �+•� Phom Frills arm chips, for asmpleq offers 100 per. cent co-op, and I'm sum there arc sewral �,,. ® stores in )roar area that carry FHtas. :.•�"P, "_+..^.y in b In 6d As you get mom fmolved in co-op you will %".,.%1. .,. z.%4' 1 Ual Si find that lf your papds circulation is not r^" , - 442.91 audited, you don't qualify far woe co-op ���,'` '"�M der, P.t plans. Of the ss name brand plans I'm men. Times°Daily Uoned, three (Rites, Nike and Armor All) m � quite audited circulation, according to the Aw, S .SRDS book Yau 1l haw to weigh the cost of an audit The National KltcheNBath Week Section Phone System wants your potential aim sales. But if you're Minne serious about co-op, an audit may well be Newspaper Publisher: Association. ANR will 544-91 worth it because of the extra co-op programs continue to offer this booklet of co-op pro- Hal(oc open to you. grams for sale to state press asadatiou and D778j Use ham ads and bill staffers to let your individual papers, . Ai merchants knmv you can Increase their adwr. Thsshould also be helpful to ANR's"con- N. Me thing esposum(and thus their business) at lit. trolled co-op program." This program his Phone de or no extra cost through co-op been going on for several years, and his calatio Anyone who has been Involved in co-op for gaenledeatn 000p income from rush firms Hacke any length of time has probably been at "No AWN NaturalCufmhun- 342-85 ad io a request for "double billing." This is tire& of ANR eBenit (ANR, 84 S. Bill St., jm merchantalfflax -asat ad ratedue Suite 001, MhmmPo4 Minn. 55402, Phone Suit.R ' rme or frequency; but wants you to (800) 752 4'.4-78 a coop bill for him to submit to the 'State Peas aswclatlorm 7knnrme Press Der serum at the higher open me w he Arrocfation, fm campley his farmed TM- Calif.i roket the dif(erenco It's not ethical to males AdwrtWng Network (TAN) to help . Cp charge manufacturers a different rate from tewhisnwmbersh°wtosoMtmemeoap toIla,4 what the merchant paid It also is against Federal Tlnlde Commision regulations. Don't Inervased to {6.5 billion, according to Coop Net. Of that, $2.5 billion wenf unused. Hem is a partial list of wurm of co-op informat?.n: • American,Newspaper RepreuntaUws T71c ad rep firm for community papers own• cal by the National Newspaper Association his 036; dame (212) bedeau, Sol W. As an adds I want you to know about a His. BI. 60005. couple of ad books the National N.w.....,.. develop their co-op Pota• An eomllent ,hristlne Wagner,72530th initsOhhpd CaIIE 9UI1% Phone (916) ner and the Ira 1756, Hilton Had Island, S.C. Adwraldngf ogEool: Have you ever had horse (803) 681-6660. Cy Brown and an ad "fall through the smacks" because you ed? This back can help e 21% Cyril loomfield Hill% Mich. 4801Brown, 1695 N. 3 eliminate thatgprobblemIdeal for =an 313) 335.510D. Sable Advertising papers, or for handling nadonal adverthing. Jim Sable, 696D Madison Am ., May not be big enough for logging all the ch:• Minn. SU ; Phone (612) local ads for larger papers $5. Yankee Tr der. Pat Leahy, 1110 (NNA, 1627 K St., NW, Suite 4D0, Am, Port Jefferson Station, N.V. Washington, D.C. 20006; Phone (202) none (516) 331-3300.) 466-7200). to Audit Bureau of Circulations, 900 ham Rd., Schaumburg, Ili. 30173: Albert -110" Smith is general manager of 12) 6850910. Certified Audit olCir. publishers' Auxiliary. , Frank Hardalo. 90 Main St., ask, N.J. 07602; Phone (201) L Verified Audit 13366 Beach Am ring Del Rey, -1577. sec In addition SRDS also of. v Too 19.N FaraIL Fwo, F.Y..r ll.INS Par About Business tate launches maj or iourisro campaign SIVAVIOSTACnS , end for thearrlr:orana, Goo- [rash{Ltlb{SrW WWYY leyntaerltrabp. Pr ao M.,mWW, ookl Um HY MWIM Ntw{II. AUaonu •SC: budw mvYen, wakig file e m Taelw sail Tnrtl. ? oWnylo13O. FAWtbraftLJrvtKTmn. camWl{n & hUghts Nfatorie Tltlnar BIr Mg Sytlem, fAe od:wmnlbmbl,b„UtrNpry iWryaWS.C.loudom drtda Rob TW em'%rdb fs'm'M pr.lerld Ye SawaY Tavi® t]adale,aW eNamaW atrca WwUw LlYrc4and dSlsalbW dMr. lod bdodry. bo- on G. IJmig raUod able off4 rlWkidl lraal Ydry afford• Saby, toil mre Wo ddlpb• Ilonrbbkritlmapw anduUlnol rWmmaMJa merlg 113mWW IawAkW aG.l mlltlm lNRNllaral dW'plam foramollg {laahie kq lomuS MY Crag. Ne kbol lrxt oMad Uml Wa{rWradratbmw. WarpalAbLtRatenaYtaaW 'Mn'rbPenab UawleYY tbatour Mintry tkpdc..W. owfl br u.Uaft lowk l ampbrb{Ytdullyanolrae Vila, WPP Moko slat adN no wYl sowtu g and pro- andLMvmUareea. Itlod laWe meWmedu S,'" rdaU a ad WPbmftaim tIM. IM.rtaYNmapaetlnalpdda. mar 'a"ask adiUbn b M'e V'lo{to bere-f aknU• paUr1 bgrW Inblatrb. EM. riatleVNbdWt}.,_ Uvc�-Lg. fantlr palm Aid rtlbkl{fadaaW aW aNerallnc tampdtmionaI fnrmoonjn. bid abaA Un," - b Tml®Yb�lmUl[YnaSI1* cinema Aanpapa dud WUa, Y anvn uewia WUM 1 ax o mod about t nWlUm y ampruUa Wd..r wba" t1�Ub P WW in aklb adMYmemo tP1etF� aehodYN for ra 4"U11,4 Mkbt Cad "UW(I sapWul drbur u: AYk.'Atl WUmwartr� td1ral ri0a aW door door ma4leSeSA ulWdar ig to bona m Pat" or atria RI{W amlaUg Al- aap"anod d3lala- Slow tw Win errviWtW toYawed Yooe WrAOW b plan far adreUoiry anbabbWU11 ampuU.^ WYaW CNrkaa-n parYrd Um Mtliat a mltlW base- aWlrbko&Mno aiyN{Inkray MpabnL TNI'a wWertouwcame(mn." Abdul rm peapb x�o to g SaNpWWktmkm bdo4pin Tpr S.C. Geeaa Anooby W now Fitapme Wba aW b er. to bdbtaeiwb Wilda Ind, or-d barn allow asom the Csnd% .SVila aW a tum d tape Ad. tam. an,Jlog to Ih! S.C. Donn. approPio illar NalltamlSWfa In Uep,rtmea d parka, hamkL IyaPtlmelbyapY. oan abWkdb Webt utm Yrdet� 1rLdgokaleDWa-WWmamNoan AdwN- me:ldNrkt Ramtlm aW Tow �nivdalN Wp a1W.,Tadw. lhologa ld L!{- a[W�:rs Wa Py allyeld�pa• V�arkis Imo dwh'tisowWN nn a�aaWrr Nw pim Wmlow, .W'6NIr i/ad IIm P ,nila rautbaua aW oWreWbneva IOYtrs bmsy Wlr Yasot aoW ma{ rS.C. oQkbY Raol m� V��dUa RgWd. Um -br tm �� aW amaY- 'AW ewetdatloeo Yalw{rpmdlmal A W. hNW -1rN IMad an bommot Po- Um, 4xandaopenscoopadve tisingrssiness IradWadWdpYa.�'"�" pWun. • oer .A" v "INe ror ua marbnw• 1 d TM �v Jar film - P'WWW by Tkko CA, Pnldow. Ye. of no. b'R6O�W nYUu1VIbFJI MJplbewnwmY 000 oYL••tladao011aelaY•. JplY bf pill tleaw ,dank, "r PWado. uno U* the I' odor. roWNMd to NtlW omookloo k" ponaWbbanHarbaTiwawd- rTwo ro► t1U6e Pb YW t+ !'•4 I+s-�. WnoSVMMtlrnrbaNaW htq 1dn.MWo YW.•Tet NrdWPanap Ca WWaaan ka Ymaq Toapudp,V.CUoP PaeWanplim.mmib,d,M 1bQatloap RlR. 1¢hy-:1nWa, b uaa,I a .. W Ty IUbo ^Q_=ipaixUob:, a ft wthin IL M a-11Ybo erl SL KW DgwopW., Coo, lloolMd rOPULkCer. elL abson, ft ab, banks. WdeK at{w. anba. :[_ryep edmtb 77.�QoP WWhot th l IW, wWw oflbaina doo Waonaad m tora4l IraeLHUWIYMIWpYL clunbors lloli, hr� aWaobf. W�,rKrKp sdra- dos t th in nnufnWa. SYn 9.:Yrbtaam Y,YoplWo Tb WYAW Ycrarllo{IW,'bm lifm(Y the green IMWbr Arr,Na avn[n nn.taumubY cult fr is Ybmtwin car Rn,fod,j • ,a Main d bW *Wqw,, •tlirin. So num Sok'dW't r ,Jolkn.•' pr CaePdMallomtlW 4arba uarWYa art Iia,eoC LMkif W:Aro alooa Win aW (IIZUe aAwl ding aS f un mf d wuuRtTl Y Dal,m Eh hu nit rminelau iq3 fa W ludo AdvtWn hnlmn�Yfiuupa.SM Pan ryrl N IM1un i Imi AI „}p nlll alw:ru:mw9a110 0i HrekMFilwdo: Mn MWa lrmaabre, mak• Ir. SAe WIodWrWWn.aW Yt rteod Aiulprl Nam afw�rrrde►aroad p dlUart anWbk.lor"NlNlihe eeN own,Y bYbdpN.dary IaICWYdNerWoaW ruvlm d- lae Ne VdoratlldSUN ferrep,^oheul Cowin. TKn she tek INamUa I. m�;ra ptb toPlb s*,whrrlaMo4PaW*a a on UndmYllgieR.UarUSIY araibbie to U:e loco; m icMnt �"'A N3am,JoW.aaPM TWNefIWom Aea much moot o,aom HdWHw1HyWSAaL 4 ara1 Y IA, mtehaU flm Obaa opnwao:dYn Aao the adrWlklr.TW WpYm tk 41Wra.lMpAmnrlWabri` edvM.killp.aW nddw lMdulM �' fllicgdaiwaW wkintaun Jab al mmMm Ills mmry rmm Ne n:ilnlre[IurbY V m wul aln nlm un wnln um is now open on SUNDAYS OyJkrBWr I p.m. -10 p.m. GWIr6p.m.- 10 p.m. 7 vuL. v eD. iZ ___ uctembei' 1J, 1984 The Co-op Newsletter`t 145 North Franklin Turnpike. Ramsey. NJ 07446 201-327-2667 1 a. ✓ V� NEW OUTDOOR RATE DATABASE TO BE INTRODUCED IN JAN ARY Creative Marketing Services (CMS) will In- troduce a new outdoor rate, database in January, 1985. This database will enable users of the medium to generate quick re- sponse to cost questions by ADI and NSA, as well as, apeclflc market Information. Plans include making the database available on-line, an well as providing hard copies of the data. In addition, manufacturers, agency planners, and buyers will be able to utilize other resources available through _.. CMS to facilitate better use of the outdoor medium. Details from Creative Marketing Services, PO Box 12247, Augusta, GA 30904-0247. 404 736- 3589. • COMPETITION STARTS FOR 1985 OBIES AWARDS -- Co-op Advertising is once agaln a category I the yearly Oble Awards of the Institute of Outdoor Advertising (IOA). The lucite obelisk is awarded on the basis of creatlYi- ty of Concept and excellence of execution for all standardized Outdoor Advartlsing on Public display during the 1984 Calendar Year. Entries can now be Submitted. Deadline IS Fab. 1. 198 s920. 5. Details free IOA, 342 Madison Avenue, NY, NY 10177. 212 986- • NEN CO-OPm FIRN OFRS SEMINARS-- A nee firla nFE Be offering co-op seminars to media in the Southeastern states. Working out of Hilton Head, recent sem:'.nars were conducted for Co-op Directors and existing Co-op Departments, with attendance limited to fifteen particpants in order to allow for discussion an.problem solving sessions. Details from Dohara Associates Inc., PO Box 1567, 142A Viola Road, Hilton flood Island, SC 29925-1367. 803 681-6660. n IOA APDOINTS NEW ACCOUNT MANAGER - Susan Lang has joined It • no ute of out- door Advartlsing In HOW York as Account Manager, according to an announcement from Bill Wllklns, IOA President. we Langb most recent Position was at Professional Sports oublieations In BY and prior to that, at the New Yorker magazine. She was involved In national and local sales efforts at both firms. We Land studied advertising and marketing at New York Univarslty, the Advertising Club of NY and Hunter College. NEWSLETTER ADDING GUEST COLUMNISTS STARTING W[T11 TI IS ISSUE a part of the con nu ng effort to make The Co-op Newsletter more responsive to the information needs of the co-op advertising industry, guest columnists have been invited to submit their viewpoints on Issues start- ing with this Issue. Topics will be as varied as our industry. In this issue, our first such guest, Alice Vantrease, President of Creative Marketing Servlcee. gives us her visa of Outdoor Ad- vertleing. We hope to have, as a regular feature, articles on creativity by Mike Vassolo. Subsequently, Distributor problems and eolutlons, Retailer viewpoints and Manu- facturers concerns will all be handled. And, of course, we hope to have atlmulatlng lnformatlon furnished by the various media and service firms. All of our readers are invited to submit their thoughts on a single subject that affects them personally In their area of co- op. Please limit your remarks to one typed Pa:e, on one subject. Alsoo send us a Into on yourself so that we can correctly credit you for the article. Deadline Is the 20th of the month. • KNOB pAD1O FORXS•CO-OP GROUP -- KNOB Radio, in os Anem, has announced the formation of a new Co-op Advertising Department. Lyn Donley has been appointed the full-time Co-op Director. Before coming to KNOB, Seeley served as General Manager for Pennine Mull, Company, a large West Coast music wholesaler. As a service to their clients, KNOB•s Co-op Department will be conducting co-op research and completing the necessary co-op paperwork for Its clients. For more lnformatlon, Lyn Boulay, KNOB, 505 North Euclid Ava., ARebels, CA 92801. 714 772-5662. • CO-OP ADVERTISING GLOSSARY PUBLISHED - r--new assert, of ooperative Advertising, compiled and wrltteo by Nall Framer, is no. ►vallable from Commarce CCMMunlcatlons Inc., 640 W. Wellington Ave., Chicago, IL 60G57. The 16-page Manuel sells for $5.95. Nell Praser is head of Atlanta -based Fraser Ad- vertlaing and Co -Options, a cooperative adverclsing consulting group. InWI(GN KM(;C 1029fM February 7, 1983 Dorothy H. Aranda 3 Co-op Advertising Coordinator Hilton Head Radio Corp. P.O. Box 5683 Hilton Head Island, SC 29938 Dear Dorothy, It was a real pleasure to meet you in Dallas at the RAB Managing Sales Conference. I was so pleased that "our" work is finally being given the recogni- tion and emphasis it so deserves in rounding out the total sales picture. I can't tell you how much I enjoyed your presenta- tion. As one of four co-op directors in Dallas/Fort Worth I've discovered that everyone approaches their responsibilities ili different ways. Your approach is head-on, aggressive and obviously, very successful -- something I hope to achieve myself in the very near future! Keep up the good work., and I hope we have the oppor- tunity to meet.again. Cordially, J,Inr gape O. Imper < Director of Co-op Advertising JI/ch 1358 Rqd Row - n01a, Tma 75247 . (214) 68&0641 Metro 65416M tM FM F.xrh" Aw Fuite 1001 • Ft. Wary Te 76106 . (81716254_91 '3 IJARf�11 Radlo Advedlsing Bureau. trc. 485 Lexington Avenue New York. N.Y. 10017 (212) 599b694 Offices: Chicogo. Detroit. Los Angeles .toyed ead December 14, 1982 Vice President Ms. Dorothy Aranda WHHR Radio Box 5683 Hilton Head Island, SC 29938 Dear Dorothy, I called yesterday to ask you to be the small market repre- sentative on "Co-op: The New Marketing Partneiship" panel at our Managing Sales Conference in Dallas, January 31st, be- cause I believe you are the best choice of small market co-op specialists for the assignment. Both Beverly Banks and I have been impressed with the way you plan and do your job since we first met you in September 1981. I also know that you have made good gains in your co-op selling at WHHR and are exploring ways to use co-op that many stations haven't thought of. When Bob Weed did the retail seminar at your station, he, too, was impressed at how knowledgeable and organized you are. For all of these reasons, we believe you're our best candidate for the Dallas meeting. What we'd like you and the large market co-op specialist, who will join you, to do is explain exactly how you organized, set-up and went about gathering. co-op information and making sales and profits for retailers and your station. We can discuss this more on the phone and you'll also get more information on the whole meeting agenda from the committee, but I wanted to write and make it clear how much we want you on the panel so that you can persuade your management to send you to Dallas. Ms. Dorothy Aranda December 14, 1982 Page 2 t i The co-op panels will be from 8:30 AM to 10:00 AM with manu- facturers, Marilyn Henry of Tenneco, Don Wallen, Armour Meat and Bob Saunders, Kodak, then, At 10:15 AM to li:CS AM, you ` and a large market specialist explain All the nuances of co-op organization and selling; followed by Arnold Ferber, President of Pinpoint Marketing and Warren Grieb, President of the Ad- vertising Checking Bureau. Please let me know you'll be able to join the panel on January 31st in Dallasl the best, Joyce Reed JR:gs ! §E The Co-op Panel At RAB's Managing Sales Conference The Co-op Panel At RAB s Managing Sales Conference in Dallas January 30 to February 1 Included Joyce Medaris, KOSI, Denver, and DorothyAranda, WHHR, Hilton Head on the station panel; Marilyn HenrK Ten- neco, and Bob Saunders, Eastman Kodak, manufacturers'panel. Tim Dorgan, Bezell & Jacobs (not shown) represented Armour Meats on the mauyfacturers'ponei; Charles Pittman, Jefferson Group, moderated. Kawasaki Dealers Get Facts On Radio Co-op "Why Radio Is the most effective co-op adver. tising medium for Kawasaki- was the theme of meetings which RAB conducted for the motor- bike manufacturer in January. George Walthius, RAB V. P.-Midwest; Robed O. Weed, RAB V.P: Regional Sales; Joyce Reed, V. P., Co-op/Retail, and Pat McDonnell, Manager. Northwest, met with Kawasaki retailers regionally, and showed them how Radio can be used effectively to pull traffic and sell Kawasaki. Kawasaki has a 50.50 unlimited co-op program. Other presentations: e On Febmary 1 Ms. Reed met with 150 Na. tional Retail Hardware Association dealers in Las Vegas to show them how they can use Radio pro- fitably. s Also In February Ms. Reed met with Michelin Tire Sala Promotion Managers and Michelin Adver. Using Manager, Neville Newby to review Radio co-op sale;. promotional Ideas. Fill In Co-op Questionnaire... Please fill in the survey we sent you last month on co-op, and get it back to us. Results will be published In ;his newsletter as soon as the surveys are tabulated. More Manufacturers Require ANAMAB Documentation Jordache Eyewear; Uniden Corp. of America; Magnolia Products, Midland Implement Co., Inc.: Lowell Shoe, Inc.; National Bowling Council; Acorn Mfg., Co.; Biscayne Decorative Products; Old Town Canoe Co.; Intemational-Hough Div. of Dresser Ind., Inc.; SPS Technologies; LeVan Specialty Co., Inc.; Birkensteck Footprint San. dals, Inc.; Parker Pen Co.; PRO/Ina; Bench Mark Tool Co.; Crystal Cabinet Works, Inc.; interna- tional Furniture; After Six, Inc. The ANA/RAB Radio "tear -sheet' Is documents- tion that imura prompt payment by manufacturers to retailed. 750 manufacturers now ask for ANA/RAB document. If you're not using it at your station you should be. Ask RAB Co-op for details. A 7 ... Small-town radio tuning ire? curanuad even pays r cording to Creed, an they do not bother they don't bother to. I think many talking about coop to a station. "In manufacturers feel small retailers fact," he noted, "I've seen some down here won't understand mop." mulim in these towns sitting on Wile Even an. she does point out gat wine accruals hued on their primary and manufacturers, such is Goodyear, secondary lines, but the stations never General Electric, and A: mstreng ask them about it." Worldwide, have done a good job in Coop Newa asked one manuGtturer educating retailers in her market to use to respond to comments that manufao- mop. turns do not focua on small markets WANV RWWs Gary Radcliff of when it coma to mop. Waynesboro, Va., agrees thatmanufao- "Most mop plus,' said this source, wirers should give more encourage- "offer funds avaSabk to big and unall ment to retailers to use coop. markets. To most manufacturers, both "Manufacturer reps discourage the are important. But a manufacturer may small customer on co-op. Reps won't have 50,000 retaD4n and a radio eta - tell them about it unless they ask, and tiou may only have to reach two of then they make it so complicnAed that those retailers in his market. Whoeejob to the retailer it does not seem worthwhile. If they don't ask about co- op, the rep never tells them. "These small guys want manufao to ovate coop awareness is easier? The radio station is in the best position to get out and sell radio and educate the rets1w." The problem of tapping co-op in small markets is one that even the radio in- dustry has not addressed sufficiently. according to Jack Geranium, vice presi- dent and general manager for WFHR WWRW in Wisconsin Rapids, Wise. He particularly noted a mop radio seminar he attended last fail where the concentration was on coop for luge- market stations to rely im themselves, said Germano. Even thtugh many cannot afford ■ madinsh r, he said, "we need to work out have, we can get our idea forte al` quainted with coop, and then how to pees it akmg to eduate tine retailer." Y. some smaller oarless stations do have a coop coordinator. Just last March, WHNR Radio in Hilton Head lalarrd, S.C., hired Dorothy Amnda to assume mop duties. Article, who had no former radio ex- perience, set up the station's rust co-op program using material and informa. tion supplied by the Radio Advertising Boma. She reports that mop is now 9.5 percent of monthly sales. "I believe that when most retailers hear about map from sales reps, they think it is a fairy tale," said Arunda "When they hear about it from the sta- tion, they become more enthusiastic. We must do a better job of convinc wirer They want advertise the with manufuwirer behind them. the ma Advadw in OW But most feel the manufacturer does not are," he commented Rut the in do something about the situation in his area.' Begin- anon in i ning in Jamu ry. are am going to push mop. We have the Information from various mop services in land, but we Five lot had the chance for cue sales fora to put it to cane. Right now, Co-oOp is 10 percent of nor total der. Next year at this does. rdlike to see itat60 No advertising combination covers all bases like the Agency Red Book pN mmatter what size market, co-op (published 3 times a year) and the Advertiser Red Book (published twice yearly). can be pursued enttrasf- Y, said Dan Creed, mop coordinator for KFH Radio in Wichita. Kaness. Creed has worked in a variety of small markets from Canon C;ly, Colo., to El Dorado, Katws. Upbgseatalon "It is up to the alltion to do the look- ing." said creed. "Coop resources and hdomation are available to di stations in all oarkea. It must only be put to use:' iMavd�t last /aN Fifty -Six Business news I . --- Joins WIMR lwoilw sranda has johWL WHIM as as' es ad- mod.it alor.'eaaperative ad- certlatr!g coordinator. The petition f and es ail advertif g the sales sal! and retail advertisers in Identifying coop revenue for additional advertising. Mrs. Aranda has lived and worked on Hilton Head since I A when she moved here from New York City wirers she was born andralsed. She is a medical Irchnologist hr prnfewsion. and established and erected the labs and trained the staff for the Beaufort -Jasper Comprehensive Health Orgsm"lion. She das been involved in nutneraus "Weer activities caitceming the Arta and was arts and eck"Ilen coordinator for the Hilton Head Institute for the Ariz. Currently. Mrs. Aranda is president of the board at St. Mary Human Development Center, a skilled teacher of Spanish and serves on the hoards of Meal.• or WhaeB,ZantasndVAC. She is married to Pablo Aranda, a marine engineer. They have a tan. John. who attends May. NverAca/egv. of local int I a"x t.�41 :V, 4-A aseb&_ son a M" says Docoft Aia". Doroft, wife. of zoarc Marine eagimear pa* 'R Arands, is &M*Ing but a oriented. She 1, cmd&md oubspoksO by s=%`Vu With odm and amoumea tbeword'wovium-todmot certain islaw attitudes'. She is one of the most a cnmmunijy participants on J!a!d as predd mot of the IN I _d Ai the field of VnVe•_ far. where it vrms.,7hu,111- NY. JIM is -MM of '�Soosabwsl; hu to speak -up, cannot , sit culf, Dowthy�-rm'getting the C�for to tell Sis I area lilffaS 'that' sonvomme I doWt like somethhqt. in the-toild gmde-sod-des, her to ties 1.1-M acres I" base cmMod poly and a fore 'to 'establish- PUYLQ looftA it= om ary or, yeas -back a otfiw thdopiteyeta j'am;sn'wis, the- mnavy� I"m iog Vowths.._ tiry for. the Beaufait• are positive , I i I . _ Im DttrAC9 mallcNldreu:-Ilm- jasper.'Camprebonsi"'., CMM dwre Ream "Nm ;;;;t _P hiliftib this batcrlfbotitll Serylid& A,A'slisvald W be" possibly ban for a mask In mdd4 whad �,aba'airived and IneSoM GaZdCadfilac?l OrajW tow -paM,wthQkIaadth%tfedtbe- domi-to ear:maybe CM theme other Play UM have prodticed? - swomway 1doaboufftie--mal The -PIM theY Produce are• OmadmY*ba Office kits. We eimmgj7,fmcoa pb*4 r gn,gn dauh,,. med a little more Bids toaster -that aPONS VOWLIL 'Ve*mmay,nwd to-tbJnk of "I use the word provinkial. But lis awealas s neighborboods IPA ire ww Yee be" an Wmd of back people who vrant to give., to WhAre sa-�.focoursupportneeds. flaft.reallmd I wm't,gft but item am Uwe who are ad, "it is provincial not to leacs miywkmm I bed reacted a crest apeniq the dean. . something .- from .*the and I Just CW so IWAW MAS "It sbould be understood that - newcamer."Dordthy A:Mnda-. M mybffORdL1'MVwSOeAGbvdiH1lbm HUA Isn't Virg to tam Said.' t ithyAranda and am I"excel I look for greowpmvlm, i_- "Ne's I've re-dimetsd say Qlvrbomihiml vas N. bminuaK8K_,tQ community Ifillon Headjustit; ' 0 tL-fw t_b'PR#mrANortLMw2RajobdOft — - m cc Art.g. amber 91-lbs. lknufbrt, Comfy SchO* 1141ft-COVIC11 .1suarwarkmadthemmotaJobass..6 ourse's * aid --at Goldwater at and Sued rqwtw am XWs •11ampliat-lbom abs fortiered her. to Wiwi. mckwUnS aed'ftWly became a be 'piectleal DWOUW's mode was Win'a our; - . ltlltao Had in IbU and kit for "Mv aide is Was & none and' U&P I've, 90 SAM dot SAW area SLOd RVAR Had iscovalm mlivma, ItAyi1kamlmAwuftpruad 1s14��q�s q'I� up close .and personal DOROTHY ARANDA [2y dim Littlejohn If you haven't heard of mood Jubilant when she ggrraesses on their almost Dorothy Arenda, you discusses her last trip or fivaaere homesite, which haven't been a proposed one to the boles out over the gor- probably too much involved with town that many 1feoPle geous marshes of Jarvis pings a"turel on Hihon say they - ve to Wsit Greek. Headlslar«t but wo 7 want to live The Atandas have This handsome, deal- Mere... been adoptive parents i caW iidy has been in Dorothy is a medical for Me past live years, he forefront of many technobgist and estab- and their nine-yearob efforts to bring about a kshad aM erected the son, John, helot his better appreciation of all labs for he Beaufort- parents with the numer- the arts to the many city- Jasper Comprehensive ous chores Involved in zens of his area for quite Health otganizatlon. She keeping up the sizeable a few years now. also trafnedthe staff. proPertY Mat goes to She is active in many Thatarl began in 1969, make up Melrhome. projectsand vocal on she her hus- � On the morning of our Pabb, pulledup Interview —one of the By birth, Dorothy is their New York roots and last free mornings in Au - a New Yorker — and relocated in Beaufort gust for a water -cum - even if she weren't, she County. Pablo. rn marine schoolteacher, I drove wprldbeonebytempera- engineer, spe10', much rla the grassy278 roadbed ment NM wgh a resident of his time al aea, but from U. S. toward of Hilton Head for the when he is at home, he the Aranda domicile past nineher to keep � In tof and ntinued up excited and hrs, grovv er nub ng the Plants (Con page38) n�wrMerae.feeeu C M page eleven "Eryoy the beautiful waters around this beautiful Island:' PALMETTO BAY BOAT RENTALS -Clean, Re!labie Boats 14' McKees with 35 HP 14' Phantom Sailboats IV O'Day Sailboats Reasonable Rates The Hour,Hal=101INWI - Lots of Free Advice. Tacks h Bolt Alm Available Phone 785-8888 , IF el2ec3� c�iano ART GALLERY Representing Ray G. Ellis Edna Hibel Harvey Kidder Jim Palmer Walter Palmer Marge Parker Coby Whitmore Mon. -Sat., 10-5 Cordillo Parkway 7852318 nip-, coo Pinne ocean Gate DOROTHY ARANDA a fall ch2hri ink fence, which was laced On lop by three strands of barbed wire. I wondered at the precautions for Only a few seconds before I discovered the reason. Or reasons. Inside the fence were three of the finest specimens of Vie Doberman Pincher breed of dog 1 have ever seen. No doubt the fence is lorsecurily, —but with three such dogs, all vary alhlehclooft by the way, it is easy to suppose that the height and decorative touches on the fence may well be as much to keep the dogs In as tokeep strangersout As luck would have it Dorothy and I had crossed signals, andd she had tra- veled to the south End for the interview, wine I had driven to the north end for the same purpose. Her son, Jofo, In- formed me that his mother had gone to meet me and went Inside to make a lelephone call to inform her that I was there. Not being too sure of the recap - tier, that I might receive from the Dober- trans if I chose to wait inside the fence, I decided on the wiser course of remaln• IV outside until Dorothy arrived. I was not unhappy with the wait. Look,q curt actoss the wide expanse of marsh tno! r,s In front of the closer, I could make out the shapes of three or four eDlg but serviceable W ster bateaux. Closer still were several Uses which served as a perfect aviary for some sizeable snowy egrets and several great gray herana Just watch, ng the egrets come saAkg In over the marsh and come to a perfect mkdeir perch on a friendly Jlmb of a arer%d water oak was wroth the enters ldp. A few steps away from my car was a shady little point which dbu::4:ss was -once used as a place of embarkation Into the shallow tidal stream which nuns lazily. past the propant y. It wasn't a long waft, by arry means drt it seemed even shorter than It might have been because of the deighihuh scenery. Dorothy soon shoved up and after mutual apologies forgetting the meeting dace fouled up, she went Insie rho ence to nerP her son get the dogs tied and quhered down. I then felt somewhat safer about enfenng the property, ap ernwith h did weeak�link. pert an�hoduc dm to Pablo — and a more formal one to John, Dorothy and I settled down In comfortable lawn chairs underneath a spreading oak while the two men in rbr,AND EVENTS: Dorothy, I under- stand you came to the Island from New York. What brought you to the Island? ARANDA: Family, I suppose. I was born and raised in New York — but my mother was born on the Is. land. She was a Hillary, and we are On Hilton Head. It is doubtful, though, that I would ever have considered making such amove down here it It ARM hadn't been formy husband. He visit- ed the Island with my mother, pack In the fifties — and fell in love with it dn•Hours rvin•ooen Mon,S�r,ae TheIS It was he who was instrumental in Plat our returning. ISLAND 7a&eep EVENTS: Did you visit the Island ourself, as a young girl? ARAM. Several times. My sister and 1 came to spend time with our GROCERY 7n� s�o grandmother. I'll have to say that she ---� enjoyed those visits a lot more than I did. The Island was very primitive Sea Pines' Only during those years —and for a young Convenience Grocery girl used to the sights and sounds of IN' city, it was a little awesome. About a week at a time was about all beer a, I could take. Then I would leave and wine Bo to visit other relatives In Seven• nab. My sister, however, delighted In ice rWing around the Island on horseback Br oceTIeB —JusIs bout the only means of trans. health & portatton back then. ISLAND EVENTS: It doesn't beauty aids-=' sound like you were as thrilled as your hus- & sundries band over the prospects of moving here. Open Daily 7 a.m; 11 p.m. ARANDA: It was hard to see Hilton 6714802 Head as a place to relocate from my HARBOURTOWN early memories of it. But when the '------------------ changes came, they came fast, It ViLLAGESTORE seems, and by the time I got a second bad. lookISLANDdEVENTS convenience Grocery so did you Pope Ave.Free{r Seafood 785.2787 make the move? O mOmt^p �a�Fd�_»mF�i�N3 d� Jy o�ammoN'ano�—d c yac 4^Oy nN''�ay y>• 6m Boa° NJjmd yY s yo�vm "m°$�°:dn�U' mGGmdM°I moQQdm mt^dm:°34�ri--Si`1Fmd N vm n—my_nI In m -1 531Odac—�� i yo o$m j—�—mmoc ad $ a! 3dGa0 =mrmd d mOO d en 3�3o°� =$mga Sam° cw R e�caoaro Fcammolcmn_lO X mm0 �5.ApsamydmiX3mmSEI;.sin-gO %e.O°m a52Cdm pPQc m-o3_Q,. a4 OwZjf1;pOncmoDmammc ii aRJ mmr FW Fz fllilc�ndo UC1CCll110 if Incorporated 3 Reasons Why You Should See Us I Rentals If you or your friends need resort ¢men modadom N Sm PInea Plantation or on Theownfrogl, slue doe KSnaegsmilh at island Vaeanonsa can He's offN you... SGPERIORACCOMMO• r OATIONS. SIGMHTCANTLY LOWER c PRICES. MORE 'ERSONALSERVICE. A 1978 o HOME AND VILLAS RENTALS ureorxuremn vgYl� M4ww: a,�setn,Mvr, .(r�vese rn or;csn.,aua.ow. Call Toll Free (800) 84S.6136 3 Sales 2 Experience fF MAKES SENSE TO TALKTO]OE KLINGEN- SMYFH. Before�ou buy property on Hilton Had Island, you should talk to somebody who knows both the sea and rental side of the real estate equation. As a seven year resident, manager of rental property and rat estate broker, Joe's weriena could be invaluable to you. He can give you an objective viewpoint or your real euate plain. 9 01 FREE PICK-UP R DELIVERY Yl• � 'I . 679.53g6 f r' INs DAYS IIS DDAL DAILY "M op PSIM HOUR HARBOULITOWN BICYCLE RENTAL Neat to CQ%In HgdbtxxTown Dire in OU World Royally in the Maaioo/Ae�tal lua Far ouyiBvnl diNaa Imam "31" ro pdva4 pelves d is or mote. Orm f etgM • arsak s pua.11 f+ HOwH raeemenslYm. lWmHmdPlm CremwmdDdse TakesOutee � Firwtchinese Cubine Ready logoln minutrs Caul 7a5a534 DOROT"ARANDA hhoqp�eeful. ARANDA: AS I see IL the key ptd iallon — psiluuu,auy ,m a rMWe are not gdng to Head Into a Mecca for overnight. We have to may and expose them to thing.I never been exposed to be many who live here. Hilton still isolated from all that Is ing culturally in the country. to utilize transportation in to others wim similar Dawcgl-u—b — but the concepts for this project — and the way It grew, made It a model for similar health care delivery sys- tems around the United Stales. ISLAND EVENTS: You speak most W,,ngty of New York City. Sine you were bom there. It is not surprising. Where did you grow up? ARANDA: Right in the middle of Harlem. ISLAND EVENTS: We often see Har- lem depicted as a blighted and wither- ed section of the city. Was it Ifde that when yyoouu were young? ARANDA: I didn't think so. I'm not sure it Is even now. There was a a cem. I walked to scnooi wim omer young girls, and wer had certain areas where we dui not roam. We had ■ -certain time to be at certain places and a number of very friendly eyes who helped keepwalch on us. Even today, using reasonable care, you can go almost anyMisre In New York you wish to ge and be (Conflnuedonpage 62) page forty-two V:C®ligny Plaza The Blue Max Casual clothes for both Guys 'nGals a f Special Discount on all fears Open Man. -Sat. 9:30.6 p.m. G07TLIEB'S BAKERY OCEANSIDE COLIONYPLAZA "A Wyear Low Country Tradition" Fresh Dallyl Coning, Danish, Plas, R0115 Cakes, Breeds, Eclairs, CooWasandmore. BxLAgd eFrK,if eFgx1Le1 CHEESE, SILK FLOWERSaASKEfS, SOUTHERNF DGIFTS. do`untown Hilton Head SHIP OAR SHORE For Sealursr a r mml,bber deem OVER 100 STYLES OFT-SHIITPS the full line of SperryTopsidem bathing suits - beachwear khaki shorts by Sportif Hobfe sportswear unique gHts So�uvoeewrenAirrr�s 17w /midi ur CLtacnualtlery Lacaladmum W tsided ose w Lookforthe dodid dagye:so40D 4- ... Vay Te plige Understated elegana in dresses, skirts, stacks BathinervinbyCottm Oles cauioi, Cole. mCopp e'"mr. Going sumer loatheerr bbap by Baron aewiaauawA. Wiwi Mon. a!i . 15:s0 Ni Buis. on Cougar Circle M4451 �. Spokes & Pedals Satoh • Most convenient location on the Island, in the Holiday Im parking lot at the circle. • Open days a week 8:300.5 p.m. • Rentals by hour, day or week t►tyrlawn, ,.•11%6d Ric & Biff s Piano Lounge 9o.seedrle Pew Obeaal A aurml new merfingplam Sandwich SpMalisn Happy liour5.7 Live Entertainment "Camosingalong wills us!" Mae.Fel.a Hume Head Plav sleP.....ar+n4ht rass�a: IF6°b9sbed 1969 The Pine Needk SAichery rPrh,rg stm • Highfiddan G(xic RC twain a by V,eonierrma, simplicity. eunmck ha.dpinadndsakwea •Cro tti"•ri.hnMCflm •KniW.tiaodmm =wpplies causgpwa 70•1964 HENRY DRIESSEN'S Q BOTTLE SHOP Groceryond Fl=. . uo° Service Station One oneONgll OGIN 51np 5e "J& 785.3914 Hem tb Xe 735.5420 u. S. Hwy.278. Haton xs,arououx. cuc[xnxsr Heod nW.W. S. C. .eamnam relatively safe. It is usually people who don't know how and where to move In the city who get Into trouble. ISLAND EVENTS: Here on the Is. land, you have been much Involved with numerous activities Involving the arts. I think in particular about the ap. pearance here last spring of the Alvin Ailey Dancers. Can we count on more programs like that one? ARANDA: That program and others like it have been sponsored by the Hil- ton Head Island Institute for the Arts. We had a fantastic response to the Alvin Ailey group — so good in fact, that we expect them back again this next season. We have also scheduled [ants Ballet in October of this year. ISLAND EVENTS: Do you see such things as a means of turning the corner, culturally speaking? ABANDA: Perhaps. One thing I think we have got to get away from is the Idea that the performing arts should be dinner concerts with the white tie and tells feeling. When we do this, we are losing completely the people who are in need of having their eyes opened. When you limit your audi- ence to those who have had the expo- sure all their lives, they are Just com- paring this actor or that dancer or the other singer to people they have seen perform the same role on in- numerable occasions. This is not bad. but it Is almost like giving a lecture on bird studies to the Audubon Society. Nobody its needs to be sold. Marry people have an aversion to the arts use they connect them with class or privilege to the nt that they are blinded to the auty that Is displayed. And many people who attend the opera, the theater, the ballet, the symphony, do so not because of a basic love for art — but simply to see and be seen. How do you Interest some people in the cultural sAe of life? You can't order them to partake and enjoy. What we must do, I think, Is bring it Into the school process. I know this Is how I got Into It — that and parental page sixty-two �t5 L4�SL:'(iJL9.SLSLBl51Jlk.l 21_V__yi YJ •1. @h!S'C15 • 7 ' THE EASY -TO -GET -TO COURSE AND COURTS, IN SHIPYARD PLANTATION, HWY. 278 AND POPE AVENUE BEAUTIFIB, Im,TONHEAD RACQUET CLUB - 20 Championship Courts. Heart and Site of 1978 American Express Challenger Tournament WALLENMGIMTON HEAD GOLF CLUB- IB Interesting Holes. Host and Site of 2978 FGA Juniors Tournament. and 1978 Michelob Carolinas Open. "WETS E %0Y® YOUR CLUB". llundreds of visitors say so every month. Call us, please. FOR TENNIS 785.2313 FOR GOLF 785.2402 uarrmtacxraouars avvuau pagesixry-three �.T concem — and the fact that every. thing — music, concerts, weekly trips to the museum — were easily obtainable even though we were poor and lived in Harlem. ISLAND EVENTS: I can understand your love for the arts — but how did you become involved in the ongoing struggle surrounding them on the Island? ARANDA. I think I compensated for being a New Ycrker. I guess this was my reason for getting involved. I haven't allowed myself !o become mentally isolated here — that's why the quiet nights don't bother me. ISLAND EVENTS: Do you have other concerns besides the arts? ARANDA: Certainly. My family, of course, is my greatest concern. But I do have others. I feel that we need more concern about preparing. We need to form more parenting groups. There is not enough sharing — not enough asking of that Important ques- tion, "How do you make the system work?". People need to know their rights as parents — particularly as they come Into contact with educa- tions and the schools. They need to know the answers. What is the chain of command? A lot of parents just don't know. They are not accustomed to challenging authority, so as a re - suit, the children and the parents fall to achieve those rights. ISLAND EVENTS: What about our local community theater? Isn't it a form of culture that can Involve evey one? I ARANDA: Perhaps. There have been efforts to Involve some people from i the black community in the theater — but the shows that have been per- formed there during the past year have not been the kind to attract or 1 excite people in the black community. This Is not to detract from the group. They have a basic financial problem that they are trying earnestly to solve s light comedies are the answeh-p rbut they are not the pagesixty-eight munity in the ariform of theater. ISLAND EVENTS: You say that the schools are the answer — along With the necessary transportation. Has much been done toward involv- ing the schools in the arts? ARANDA: Yes — but we have only scratched the surface. The Institute for the Arts and the Island School Council have worked to bring In visit- ing artists for brief stays in the schools — but we are not taking ad vantage of the really large talent pool that is available here. Take the graphic arts alone. Hilton Head must have a larger concentra. tion of talented painters and photo• graphers than any other community of Its .size anywhere on the east together With our children and let thnm learn from each other.•I think that many of our celebrated talents would participate in such a program — If we would only ask them. Per- haps there needs to be a central com- mittee charged with this aspect of It. Why can't we have a "quiet corner" where there can be an exchange of Ideas and concerns in this area? ISLAND EVENTS: Your questions are good ones. Let's hope they get answered. I hive one for you, now. The final ore. Whet is Hilton Head? ARANDA: It is a composite of many different communities. What it means to me is that I would like to see greater utilization by the local community of what it has be. come. It can be used as a stepping stone. Community concepts need to open out some. Where It tends to be diffi- cult for the adults — It is easier for the young — and those of us who work with the young are almost obli- gated to open those doors. Twenty-five years Lao, there was an excuse for the parents. In 1978' there is none. They shouldn't be ex- pected to do it alone — but they should be able to see this broader, more enriched community — and then show it to their children. e One of the best views of the Intracoastal Waterway is from your table at The Old Fort Pub. You can sit and watch the start of a truly unique the sun set slowly over the experience. Because after. waterway. words, you con walk Or stand on the widow's through the lighted ruins walk sipping cocktails while of C.d Fort Mitchel, where solt breezes blow across signs along the way tell yrourface. the meaning of every can - Then dine on fresh sea- non, moot, and traverse. food "ou natural", or one of the Low Country seafood For on unusual dining dishes that's famous here at experience, enjoy lunch or The Pub. Such as Baked dinner of The Old Fort Pub Fish Daufuskie or Seafood in Hilton Head Plantation. Chowder. For reservations, toll 785- Dining at The Pub is just 2386. ® HILTON HEAD PLANTATION 50% Art&kRair Aawdaynnrq AMIes/srsaenNas AedkUk affalnfmseb lam. 7Fm. afx-Fit /tCFllmlN M�C�--- ® ,Cyingerl%lair w.,c. pagesixty-nine 1jorothy,' Aranda gets r3(. U permit for new .FM station here By JIM BORWICK said in an interview. "Them has not "I'm an entrepreneur looking to in a telephone interview from awareness and involvement will The Federal ct been an FM channel desk?rated for grow business -wise," she mid. "It's Washington, an FCC spokesman stand me In good stead — whatever *;i- Communications Hilton Head since 1972." a natural progression for someone mid the commission looks for appli. decisions I make," she said. Commission has Mrs. Aranda, who filed her appii. who has had radio experience." cants with the resources and under- Mrs. Aranda has been director of cation for a permit in 19", was com. Mrs. Aranda said it could take standing to bes. tervea community. the Beaufort -Jasper Comprehensive - selected Doham poling against five other groups for from three to six months to find ••They look for past experience Health Services Inc. laboratories; Associate Inc., apermit. space for the station, purchase and m(nority involvement" the andaboardmemberfor Hilton Head an island adver- She said choosing radio for a new equipment, do a programming sur. spokesman mid of commissioners.. Hospital, the Child and Youth Devel. tising firm owned buslnsss venture was natural be- vey and get FCC approval for a set Mrs. Aranda said in her years o[ opment Center, St. Mary Human DL_ by islander Dom, cause she has worked with the exist• of call letters. - serving the community in the healU velopment Center and Hilton Head thy H. Aranda, to ing FM station here, WHHR. She The station will deliver a 3,000. profession, as a business person and Institute for the Arts. operate a local ' FM station. Mrs. Aranda mid she set up WHHR's cooperative watt signal and broadcast from the as a volunteer she has seen lhecom. "I may have been in training all radio "It's advertising department in 1981 and same lower WHHR uses. The signal comity from different angle. this time for this monumental step quite a coup;' Mrs. Aranda directed it through 1984. will reach into Savannah. '•Hopefully, my community, I'm about to take," she said.